5 Simple Steps to Optimise the PDF Documents on Your Website

Five Simple Steps to Optimise the PDF Documents on Your Website

PDFs on your website represent a great untapped opportunity for SEO Do you have PDF documents on your website? Many websites do and some of these often contain valuable information such as product or technical specifications, instruction booklets or things like newsletters. So wouldn’t it make sense for these pages to appear as high as they can in the search engines? People give little thought to SEO when creating PDFs … Continue reading

Introduction to Website Content Marketing Part 2

Introduction to Website Content Marketing Part 2

What are the different types of content marketing and how effective are they? In Part 1 I introduced content marketing, outlined a short history of where the concept came from, mentioned how it differs from conventional advertising and took a quick look at some of the different types. Now in Part 2 I’m going to look in a little more detail at the different types of content marketing so you … Continue reading

Website Owners Guide to Google Webmaster Tools (WMT) Part 2

Website Owners Guide to Google Webmaster Tools Part 2

Setting up and configuring WMT for your website In Part 1 we looked at what WMT is and how it might help your website. We also considered how WMT can help with your website’s relationship with Google. Now in Part 2, we’re going to go through the process of setting up and configuring WMT so you can access the information you need. As mentioned previously there is something of a … Continue reading

Why doesn’t Google AdWords work for my business? Part 3

Why doesnt Google AdWords work for my business Part 3

Costs involved with managing AdWords yourself or hiring a pro If you can’t get AdWords to work should you get some professional help? One of the biggest challenges to anyone trying to manage their own AdWords campaigns is being able to pick up the skills needed quickly enough so he or she can can keep the costs under control while still maintaining a reasonable overall conversion rate (sales or leads … Continue reading

Introduction to Website Content Marketing

Introduction to Website Content Marketing

People think it’s the new SEO, but just what is it and can it help you? Anyone who spends time marketing their website will have likely heard of content marketing. After all the term is bandied around enough especially in terms of an alternative to traditional SEO, which these days is much less effective than it used to be. What is content marketing? So just what is content marketing and … Continue reading

How the SEO meta description tag can drive more clicks from Google

How the SEO meta description tag can drive more clicks from Google

The humble description tag offers powerful ways to influence web searchers If you enter the keyword phrase ‘google seo guide’ into a search engine, chances are it’ll bring up their own PDF tutorial: ‘Search Engine Optimization Starter Guide’. Open it up and you may notice the third heading is titled ‘Make use of the description meta tag’. This may surprise some people, as the common wisdom seems to be that … Continue reading

Driving website business from an email subscriber list. Part 4

Driving website business from an email subscriber list. Part 4

What needs to happen after people subscribe If you’ve been following this email marketing guide so far you should have learnt why building an email subscriber list is such an important form of marketing, how to develop a simple strategy for success and how to use a free giveaway as a fast track way to build subscribers. Deliver what you promised So now that we’ve worked out how to attract … Continue reading

Getting help from Google with editing your meta tags

Getting help from Google with editing your meta tags

There are two simple ways Google can help One of the difficulties with adding and editing the SEO meta tags is knowing how they are going look and work in Google. As mentioned previously it is quite possible for Google to use both the meta title and the description tags on the results page, if it thinks they might be useful to users, so getting these right is obviously important. … Continue reading