Introduction to Website Content Marketing

Introduction to Website Content Marketing

Free SEO Audit. Get an Expert Audit of Your Website from an SEO Pro. Find out what’s working & what’s not. Limited offer. Get Yours Today… People think it’s the new SEO, but just what is it and can it help you? Anyone who spends time marketing their website will have likely heard of content marketing. After all the term is bandied around enough especially in terms of an alternative … Continue reading

How the SEO meta description tag can drive more clicks from Google

How the SEO meta description tag can drive more clicks from Google

The humble description tag offers powerful ways to influence web searchers If you enter the keyword phrase ‘google seo guide’ into a search engine, chances are it’ll bring up their own PDF tutorial: ‘Search Engine Optimization Starter Guide’. Open it up and you may notice the third heading is titled ‘Make use of the description meta tag’. This may surprise some people, as the common wisdom seems to be that … Continue reading

Driving website business from an email subscriber list. Part 4

Driving website business from an email subscriber list. Part 4

What needs to happen after people subscribe If you’ve been following this email marketing guide so far you should have learnt why building an email subscriber list is such an important form of marketing, how to develop a simple strategy for success and how to use a free giveaway as a fast track way to build subscribers. Deliver what you promised So now that we’ve worked out how to attract … Continue reading

Getting help from Google with editing your meta tags

Getting help from Google with editing your meta tags

There are two simple ways Google can help One of the difficulties with adding and editing the SEO meta tags is knowing how they are going look and work in Google. As mentioned previously it is quite possible for Google to use both the meta title and the description tags on the results page, if it thinks they might be useful to users, so getting these right is obviously important. … Continue reading

Website Owners Guide to Google Webmaster Tools Part 1

Website Owners Guide to Google Webmaster Tools Part 1

Getting to know your website’s interface with the Google search engine People who own and run websites are generally pretty clued-up about what they want to achieve with the site and are adept at finding out how they need to go about it. They will become proficient with the content management system so they can edit the pages, learn how to review the web sales reports and even explore web … Continue reading

Is your website mobile friendly? If not it could affect its ranking in Google

Is your website mobile friendly If not it could affect its ranking in Google

Read on below for an easy way to test your site for mobile friendliness… Just recently thousands of website owners who have Google Webmaster Tools setup, have received messages warning them their website’s are not mobile friendly. Some messages even go on to mention that pages not seen as …“mobile-friendly by Google Search will be ranked appropriately for smartphone users”. Google encouraging website owners to review mobile performance You can take … Continue reading

Why doesn’t Google AdWords work for my business? Part 2

Why doesnt Google AdWords work for my business Part 2ver2

Planning your AdWords campaign strategy. Five main points to consider Last time in Part 1 I looked at how difficult it can be to get AdWords to work when you’re just starting out, and I identified things you could consider to help achieve better results. In Part 2 I’m going to take this a step further and outline a simple way you can develop an initial AdWords strategy plan. In … Continue reading

Getting your Business Facebook Page found in Facebook search

Getting your Business Facebook Page found in Facebook search

Almost every week I get an email or blog comment from someone asking about getting their Facebook Business Page to appear when people do a search from the main search box at the top of the Facebook site. Many of the questions and comments relate as much to trying to understand how the Facebook search engine works as much as getting their business page found. Ever since Facebook started they’ve … Continue reading