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Getting the right keyword phrases into the webpage content
People won’t be able to find you if you don’t have the right keywords on your website pages
In Day 1 we looked at how to assess where your website is currently placed in the search engines. I went through an example and showed you how research the keyword phrase and enter them into a simple spreadsheet.
In Day 2, we looked at how to optimise the meta page title tag, and I showed you how to use the keyword information gained in Day 1 to do this.
Incorporating the keyword phrases into the page
The next step is to look at the actual text on the pages and see how we can incorporate the keywords into it to help raise the pages higher in Google.
I want my website higher in Google!
People asking for help with SEO mostly have a simple request. Generally they want their website to be higher in Google for this keyword phrase or that keyword phrase.
Run a search in Google on their chosen phrase
Following this request the first thing I do is to run a search on their chosen phrase, in Google or another search engine and go through as many of the search engines results pages as it takes to find a result that includes one of their pages.
Look at Google’s cached version
I then look at the version Google has stored (cached version) to see whether any of the keywords they mentioned are present on the page.
Chosen phrases not present
Nine times out of ten none of the phrases are present on the page, and the only reason their result came up at all was because a related keyword was present, or the search engine had managed to work out the site was relavant for that phrase using other information.
For the page to come high chosen phrases need to be in web page content as well
Join as a Premium Member below to continue Day 3 and learn how to get the right keyword phrases into the web page content.
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