Introduction | TOC | Day
1 | Day
2 | Day 3 |
Day 4 | Day 5 | Day 6 | Day 7 | Day 8 | Day 9 | Day 10
30 Day SEO Day 3 - Getting The Keyword Phrases into Content.
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Getting the right keyword phrases into the webpage content
People won’t be able to find you if you don’t have the right keywords on your website pages
In Day 1 we looked at how to assess where your website is currently placed in the search engines. I went through an example and showed you how research the keyword phrase and enter them into a simple spreadsheet.
In Day 2, we looked at how to optimise the meta page title tag, and I showed you how to use the keyword information gained in Day 1 to do this.
Incorporating the keyword phrases into the page
The next step is to look at the actual text on the pages and see how we can incorporate the keywords into it to help raise the pages higher in Google.
To get the full benefit from this course you need to complete each Lesson in succession. So before you start on Day 3 make sure you’ve completed Day 1 and Day 2.
I want my website higher in Google!
People asking for help with SEO mostly have a simple request. Generally they want their website to be higher in Google for this keyword phrase or that keyword phrase.
Run a search in Google on their chosen phrase
How to find the Google Cached Version of a Page. Click on the "Cached" link (as shown by the arrow) and the Google cached version stored by Google will open.
Following this request the first thing I do is to run a search on their chosen phrase, in Google or another search engine and go through as many of the search engines results pages as it takes to find a result that includes one of their pages.
Look at Google’s cached version
I then look at the version Google has stored (cached version) to see whether any of the keywords they mentioned are present on the page.
Chosen phrases not present
Nine times out of ten none of the phrases are present on the page, and the only reason their result came up at all was because a related keyword was present, or the search engine had managed to work out the site was relavant for that phrase using other information.
For the page to come high chosen phrases need to be in web page content as well
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I am such a newbie to all this and though I can see everything you say here will be beneficial I find making the step so much harder. For instance how do you change a web page URL into something else?
David,
Just to update you on Google’s cache. The keyword highlighting feature doesn’t work in Chrome but is fine in IE9.
Regards
Helen
This is a really useful article for people new to SEO, maybe you’ll be covering it later, but might be worth adding information about meta descriptions and page titles in the URL?
Hi Lindsay, Thank you for your comment. I cover the meta page title in Day 2 and the description tag in Day 5. I hadn’t really thought about the keywords in the url and will build this in as well, as it is another useful SEO contributor.
Many thanks.
It’s amazing that so many people ‘In the Know’ neglect the use of keywords or totally abuse them.
Hi Neil,
Thanks for your comment. Yes it’s such a basic thing, if the phrase is not on the page, it is going to be hard for it to come high in the search engines. Researching and choosing the right phrases and getting them into the content can make all the difference.