How to assess where your website is currently placed
Before you start optimising your website it makes good sense to do quick assessment of where it is currrently placed in the search engines so you’ll have a good idea of how things improve going forward.
Keep things very simple
People imagine this is a complicted and difficult thing to do, requiring special SEO tools or techniques, but in my view it is not the case.
Make a quick list of phrases
First thing to do is make a quick list of the keyword phrases you think your website is found for and those you’d like it to be found for.
You should have an idea of what these are
If you’re the business owner or marketing manager you should have a good idea of what these are, based on the products or services you sell.
Now search for them in the search engine
Next is the fun bit. With your favorite search engine open, start searching on these phrases and make a note against where you’ve written the phrase down the position in the search engine you found for that phrase.
If you can’t find any position for a particular phrase (and this is not unusual), don’t worry, just note that down as well.
Keep looking on the results pages
It is worth going through a number of search result pages on the search engine, when doing this research. The reason for this is if you’re currently placed on page 5, for a given phrase it is worth knowing that especially if it is an important phrase.
Many times I have worked with website’s, where we’ve started out on page 5 or lower, optimised the page and within a couple of weeks it was on page 1.
Join as a Premium Member below to continue Day 1. I explore a real example showing how to chose the best phrases and break them out into phrase variations. You’ll also learn how to compile your phrases into a simple spreadsheet so you have a record for future use.
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