Day 8: Keyword research tools and how to get the best from them.
Keyword research tools and how to get the best from them
In my view people believe keyword research tools can do far more than they actually can in reality.
In Day 7 we looked at why it is important to research the keyword phrases, and I outlined a quick and simple way to look up phrases using the search engines. In Day 8, we’re going to look at taking this one stage further, and use a keyword research tool, to build much more relevant keyword lists.
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People overrate what keyword research tools can do.
People sometimes think you just need to enter a couple of phrases relating to a page and the tool will magically outline the exact keywords needed. Or better still it will also edit the web page text with the best keywords duly added, without you having to do anything!
Unfortuntly this is not at all the case. Keyword tools are just that – tools. And like all tools they have their place and are worse than useless when used in the right way.
Work well when used alongside other keyword research methods.
I actually see them as just another way to find relevant keyword phrases alongside things like: simple brainstorming, talking with colleagues or customers and using the search engine search box auto fill to find ideas.
Something that keyword tools do well is produce a lot of related keywords to the original one you started with. But that can also be a big disadvantage, because you need then need to select from that long list the phrases that are important, and that can be challenging especially for someone new to SEO.
What’s the best way to use a keyword tool to get the best results?
So what’s the best way to use keyword tools to give you effective results? The basic process leading up to needing a keyword tool goes something along the lines of:
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Thanks David for Lesson #8
Using the Google Keyword Tool, what Match Type do you use ? Broad, Exact, Phrase ?
Brad D
Hi Brad,
Thanks for your comment.
In the context of optimising a web page for organic SEO, match type doesn’t apply. Or to put it another way they will all be broad, as you are just focusing on the keyword phrases themselves.
Match type really applies for AdWords, where the keyword could trigger an ad, depending on whether the keywords used was just the keyword phrase (broad), entered in “quotes” (exact) or as part of a longer phrase (phrase).
How do I move on to Day 9!!!!!!
Hi Shaun,
Sorry about the delay with Day 9 of the 30 Day SEO Challenge. I’m going to be adding it soon.