30 Days to a Better Search Engine Position – Day 8

Introduction | TOC | Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6 | Day 7 | Day 8 | Day 9 | Day 10 | Day 11 | Day 12 | Day 13 | | Day 14 | I'm currently working on an eBook version of the 30 Day Course which will include lessons 15 to 30.
Day 8: Keyword research tools and how to get the best from them.

Day 8: Keyword research tools and how to get the best from them.

Keyword research tools and how to get the best from them

In my view people believe keyword research tools can do far more than they actually can in reality

In Day 7 we looked at why it is important to research the keyword phrases, and I outlined a quick and simple way to look up phrases using the search engines. Now in Day 8, we're going to look at taking this one stage further, and use a keyword research tool, to build much more relevant keyword lists.

People overrate what keyword research tools can do

People sometimes think you just need to enter a couple of phrases relating to a page and the tool will magically outline the exact keywords needed. Or better still it will also edit the web page text with the best keywords duly added, without you having to do anything!

Unfortuntly this is not at all the case. Keyword tools are just that - tools. And like all tools they have their place and are worse than useless when used in the wrong way.

Work well when used alongside other keyword research methods

I actually see them as just another way to find relevant keyword phrases alongside things like: simple brainstorming, talking with colleagues or customers and using the search engine search box autofill to find ideas.

Something that keyword tools do well is produce a lot of related keywords to the original one you started with. But that can also be a big disadvantage, because you need then need to select from that long list, the phrases that are important and that can be challenging especially for someone new to SEO.

What's the best way to use a keyword tool to get the best results?

So what's the best way to use keyword tools to give you effective results? The basic process leading up to needing a keyword tool goes something along the lines of:


Comments

30 Days to a Better Search Engine Position – Day 8 — 8 Comments

  1. Hi David,
    Just checking, have I read this right ?
    “And like all tools they have their place and are worse than useless when used in the right way”.
    David

    • Hi David,
      Sorry about this. Yes, you’ve read it right, but actually I meant to use the word ‘wrong’ there! Anyway I’ve corrected it now, and done a few more updates to the post. Thanks for pointing it out.
      Cheers,
      David

  2. Hi David

    I have got to day 8 and trying to get to google keyword tool with no luck! they tell me you have to set up an adwords campaign to access the keyword tool now. Apparantely this is a new feature the have rolled out recently.
    Can you advise.

    Andy

    • Hi Andy,

      Yes, you’re right Google have made it so you need an Adwords account to access the keyword tool. But you don’t need to spend any money on Adwords just setup an account. They do try and force you to create a campaign, so there are a couple of things you can do here.

      If you already have an Adwords account just sign into it and you should be able to click on the ‘Tools’ link at the top to access the keyword tool. If you don’t currently have an Adwords account this will entail working through to create a simple campaign with an ad and keywords (even though you may never use it), to get past this stage to access the ‘Tools’ link.

      Hope this helps.
      David

    • Hi Brad,
      Thanks for your comment.
      In the context of optimising a web page for organic SEO, match type doesn’t apply. Or to put it another way they will all be broad, as you are just focusing on the keyword phrases themselves.
      Match type really applies for AdWords, where the keyword could trigger an ad, depending on whether the keywords used was just the keyword phrase (broad), entered in “quotes” (exact) or as part of a longer phrase (phrase).

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