If you know where to look the new Google Analytics offer a lot more than just web stats

Google Analytics is well know for offering good quality stats about visitors on your website.

See the position of your web pages on Google

But with the new Analytics you can also use it in a much more powerful way to see not just the position of your web pages, but also the likely click through rate (CTR) of the searchers on the Google search engine.

See which pages visitors are landing on in Google

And that’s not all. You can also see which pages on your website the visitors land on when they come from Google, along with the clicks and CTR.

Optimising a page to bring it a few positions higher can make all the difference to traffic

This is extremely useful information when optimising your website. If you know a keyword phrases is at position 10 and you know which page is being found for that keyword all you need to do is carefully optimise that page and in time you may be able to bring it up to position 3 or even higher. The difference in traffic between position 10 and position 3 could be 70% more.

For example for ReallySimpleSEO the keyword phrase “need backlinks” is showing at around position 8 and the page that is coming in for this is one about getting backlinks from Twitter. So all I’ve got to do is optimise that page, focusing on the phrase: ”need backlinks”, to give it a good chance of getting higher.

So how do I find these reports in Analytics?

First open the new version of Analytics and click on the “Standard Reporting” tab.

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