Category Archives: SEO Strategy

Here’s a 5 Minute Discount for Premium Membership. Just 90p/month For Full Access Don’t let the “Panda” update drag your website down! Download Part 1 of my new Lesson “Keeping on the Right Side of Google” This is the first part of a Lesson (Premium access required) I’m writing about how Google is making big changes to the way it assesses websites when deciding what position to give them in the search results. Looking … Continue reading →

Should you spend on SEO, or would the money be better spent elsewhere? You might be better to invest in training and learn the skills yourself Effective search engine optimisation (SEO) costs money. That’s because it takes time to do it properly and generally the people who can do it well are in demand and charge well for their time. More time equals better results I know this because I’ve … Continue reading →

Which is best, or should they even be compared? It is a common request – “I want to reduce my Google AdWords spend and get the same hits/sales/leads from the free SEO listings”. It sounds such a simple request too. But is it possible? Like most things that seem simple, the process of moving from PPC to SEO is anything but, and for many businesses may not be possible at … Continue reading →

Why do you need an SEO strategy anyway? Mainly because hardly any website owners have one and it could give you an advantage. Developing a website search engine optimisation (SEO) strategy document isn’t that difficult or complicated and like any business plan should be flexible and adaptable to your situation. How do I get started? First you need to sit down with a piece of paper and write down just what you … Continue reading →

So why do you need a SEO Strategy? The reason is simple. There is a host of different ways you can focus your efforts to market your website online and all of them are going to take your time and resources. But which one will give you the best results? By developing an SEO strategy you can hopefully get the answer to that question. Like a business plan An SEO … Continue reading →