The same basic SEO techniques apply when optimising a Facebook Like Page as any other web page.
A Facebook Page for your business or organisation offers a powerful way to build communication with your fans or people who have Liked you through their News Feeds and also enables you to keep them updated on what’s happening in your business.
Public page that can be found on Google
Something people don’t always realised is that as Facebook Like Pages are fully public pages on Facebook (unlike Profiles), they can gain a high or low ranking in the search engines. This is obviously important, as a high page ranking in say Google, will offer another channel of visitors who may go on to buy your products or services.
If you have created a Facebook Page, the idea of optimising it for the search engines may not have occurred to you, but it could be more important than you imagine, for a few very simple reasons.
Facebook Pages need effort to drive visitors
In my experience a Facebook Page, won’t grow its traffic, or Likes greatly without some effort from the owner. You need to actively drive visitors to it either directly or in the form of Likes, for it to grow as a resource to your business.
So a decent listing in Google or Bing will mean your Facebook Page could be found for relevant keyword searches that will drive in visitors, without you needing to do anything else.
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