In Part 2 we’re going to look at further tips to increase your Facebook Page’s ranking in Google
In Part 1, I looked at getting more Likes and setting up a Facebook Page username, now we’re going to look a little more closely at the content on your Facebook page in relation to how Google sees it.
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Are you adding the right content?
Like any other web page, your Facebook Page needs to have interesting and useful content on it for people to stay around as well as spread the word to others.
The Facebook Timeline places each of your posts into neat boxes to enable people to easily see things as you update the page. But in the background it also create a separate page for each of these posts, that can easily be noticed by the Google search engine.
Google builds a picture of your Facebook Page.
This mean if you regularly update your Facebook Page with new posts, over time, Google will build a good picture of what it is all about, and make your post available to its searchers, if their search matches the content.
How many of your Facebook posts has Google indexed (looked at)?
It is quite easy to find out how much of your Facebook content has been indexed by Google. Just enter: site:www.facebook.com/yourfacebookusername
For example for ReallySimpleSEO, we’d enter: site:https://www.facebook.com/reallysimpleseo. In this case Google has indexed 74 pages, which includes things like the info page and the Wall, as well as all the posts I’ve added over the past couple of years.
How interested is Google in your Facebook Page?
Obviously it’s difficult to say for sure, how well Google is rating your Facebook Page, but we can get some indication from how often the search engine comes back and re-indexes your pages.
It’s actually quite easy to find out this information. Just enter the same command as above: site:www.facebook.com/yourfacebookusername into the Google search box and click search.
List of all the pages and posts on your Facebook Page
You’ll get a list of all the pages and posts from your Facebook Page Google has indexed. If you hover your mouse over each result you’ll see a couple of grey arrows appear. If you then place the mouse over these arrows you’ll see a snapshot of the page, as well as a link to the full page.
Just below the link you’ll see the word “Cached”. Click on this and it will take you to Google’s own copy of the page. In the writing at the top it gives you the date and time. As a very rough guide, the more often Google is caching the pages the more interested it is in them.
Page cached more than once a week is a good sign.
Obviously to build this information, you’ll need to do this exercise with maybe 10 or more cached pages, over a period of time. In my experience if Google caches a page more than once a week, it is a good sign the search engine is interested in the page, and this could help with the ranking going forward.
In Part 3 we’re going to look at getting the right keywords into the Facebook Page content.
Lookout for Part 3 which is coming soon, where we’ll look at researching the best keywords and how to get them in your Facebook Page content.
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