A Simple Guide to Pay Per Click Advertising
Pay per click advertising services, such as Google Adwords is a system developed to enable you to create and display a range of ads that appear on the internet but only cost you when someone clicks on one.
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Anyone involved in advertising will know the more targeted it is the more successful it will be.
Pay per click advertising takes this a stage further by only letting the ads appear when someone is looking for a related product or service.
What does it cover
This one on pay per click (PPC) advertising covers what PPC is and how different it is from other forms of advertising, how it could work for your business and whether it is best to do it yourself or use an agency.
Download this free Guide now…
Google Keyword Tools – using them for keyword research
Need to know more about keyword phrase research? We’ve
written this 1200 word Guide packed with valuable information.
What’s covered?
The main aim of this Guide is to help you learn the fine art of keyword research using some of the free tools available from Google.
The areas that are covered include: thinking like your visitors, developing a Keyword Master List, researching the right keywords, using the Wonder Wheel and much much more – but why not take a look yourself.
Download this free Guide now…
A very simple guide to web design
There is a lot more to web design than you might think and this guest post from my web designer friend Mark Hockings outlines the sort of things you should be thinking about.
Good navigation is the backbone to a website
He make the very valid point that good navigation is the backbone to a website and you need to keep things simple so anyone can find what they want.
He also mentions the often forgotten subject of the legal requirements that website designers should be aware of and the very complex subject of browser compatibility.
