They already know you…
Web site owners often underestimate the value of marketing their business offline as well as online. Visitors arriving from offline marketing are often already aware of you and have some idea of what you are offering.
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Track offline traffic with Google Analytics
You can use Google Analytics to track offline traffic and identify how valuable it is and especially how many sales or enquiries it is delivering. It can take a bit of detective work, but is worth the effort.
Offline traffic will arrive at the website either when people enter the website directly into a web browser or more likely they enter a search term in a search engine.
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