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Learn the basics of PPC how it works & what it might cost you
Pay per click ads only cost when someone clicks on one
Pay per click advertising services, such as Google AdWords are systems developed to enable you to create and display a range of ads (both text and graphic) that appear on the search engines, but only cost you when someone clicks on them.
It can be a highly effective form of advertising because you are able to maintain very tight control over the spend while at the same time monitoring how well it is working.
What will you learn in this Lesson?
You will learn what pay per click advertising is all about, the background to using it, how it works in relation to the search engines, how conversion tracking works and a rough idea of how much a click might cost as well as the cost of a lead or sale.
What is Conversion Rate and why it is so important?
In web page terms the conversion rate relates to how likely the visitors on the site are to buy or enquire; or complete some other activity such as download a pdf or visit a certain page. This is expressed as a percentage.
So in simple terms if there are 100 visitors on the website and 1 of them buys a product or completes a form, the conversion rate would be 1%. More about conversion rate in the Lesson.
Download the “Simple Guide to Pay Per Click Advertising”, Lesson now… (Premium access required for this content).
Tried to sign up to Premium Content, didn’t seem to accept/progress when i pressed submit. I’ll try again, but hope I don’t get charged twice.
Hi Richard,
Sorry about this. It has been working today but occasionally there can be problems. If you still have a problem, select PayPal under the Billing Method, and then click the orange button “Check out with PayPal”. That goes straight to PayPay and should work without problem. I did check and no payment has been taken for you today.
https://www.reallysimpleseo.com/members/premium?s2p-coupon=DISCOUNT20
Regards
David
Looks like a great article and tutorial but the link isn’t working for me. E404.
Denise
Sorry about that, there has been an issues when we added the new Free Subscriber Member access. This download should work now. Don’t forget you need to have a Premium Membership to access this content.