Learn the basics of PPC how it works & what it might cost you
Pay per click ads only cost when someone clicks on one
Pay per click advertising services, such as Google AdWords are systems developed to enable you to create and display a range of ads (both text and graphic) that appear on the search engines, but only cost you when someone clicks on them.
It can be a highly effective form of advertising because you are able to maintain very tight control over the spend while at the same time monitoring how well it is working.
What will you learn in this Lesson?
You will learn what pay per click advertising is all about, the background to using it, how it works in relation to the search engines, how conversion tracking works and a rough idea of how much a click might cost as well as the cost of a lead or sale.
What is Conversion Rate and why it is so important?
In web page terms the conversion rate relates to how likely the visitors on the site are to buy or enquire; or complete some other activity such as download a pdf or visit a certain page. This is expressed as a percentage.
So in simple terms if there are 100 visitors on the website and 1 of them buys a product or completes a form, the conversion rate would be 1%. More about conversion rate in the Lesson.
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