What do these changes mean to you?
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Google have been making a lot of changes to their search algorithms recently but what does it mean to the business person?
As a business person who is also involved with a website, you most likely will have heard of the Google algorithm updates that's been happening over the past couple of years.
It's even possible you've been affected by one of them with a loss of traffic to your website or even possibly a gain, depending on the particular SEO strategy you've been following.
It can be difficult to make sense of all the different advice offered
In my experience actually one of the biggest challenges facing the business person is being able to wade through all the different and often conflicting opinions and advice floating around, and try and make some kind of sensible decision of what's best to do for your own website.
Simple non-technical Google Penguin Panda and Hummingbird guide
So I thought I'd write a very simple guide, that is not focused so much on the technical side of the updates (you can easily find plenty on this on the SEO forums) but just a very simple layperson's guide to the whole topic, based on my own knowledge and experience.
Two main areas that are changing
In my view there are two main areas within these updates that Google is trying to change. One relates to the way websites have been manipulated in many and various ways but owners and SEO firms to try and gain an advantage and come in higher in Google. This relates to the on-page element of search engine optimisation and the techniques used range from simply ensuring relevant search terms are on the page right to the so called 'black hat' techniques that are totally against Google own search guidelines. The changes to combat this have been completed by Google under the Penguin/Panda updates.
The other area of changes comes from the more recent Google Hummingbird update, which is quite difference in nature than previous updates. Previous updates have been focused around the content on the web pages and issues relating to that content, Hummingbird is focused on trying to understand the meaning behind the words.
Google can understand questions asked
Having this higher level of insight should enable Google to gain a higher level of understanding of the more complex questions or sentences we might enter into a search engine. The same also goes for understanding speech, which is especially relevant to mobile search.
What changes will I need to make to my website to comply with the Google updates?
@ReallySimpleSEO Thank you, will read and absorb!
— Amanda & Nicky (@Lovemarzipan) October 21, 2013
— Amanda & Nicky (@Lovemarzipan) October 18, 2013