There’s a new report in Google Analytics that gives you much more detail on which of your marketing efforts are influencing sales.
And it shows the information in simple to understand visual form.
Google have recently added a new set of reports to Google Analytics called the Multi-Channel Funnels Report.
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Looks at your website’s different marketing channels.
What this does in simple terms is to look at the different marketing channels of your website such as organic search, direct traffic, social network and so on and how they work together, to bring sales or leads to your business.
Where the Multi-Channel Funnels Report scores over the normal conversion tracking on Google Analytics, is it shows when one of your marketing channels assisted with a conversion (meaning sale or enquiry), even though the final conversion may be shown as from a different source.
Visitors who buy can be introduced to your brand from a different source than the one show as a conversion.
For example, someone may purchase something from your website and show in Analytics as a sale from Google organic search. However they may have been introduced to your brand via another source such as a blog or social media network.
This information is available to you from the Multi-Channel Funnels Report. Within this area there are a number of reports that could answer many questions about how your sales started out, and the channels that are influencing your sales in the early stages.
Lookout for Part 2
In Part 2, I’m going to look at the initial setup to get the Multi-Channel Funnels Report working for you.
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