If you’re investing time in optimising your website for Google, it is important to be able to establish quickly how things are progressing so as to ensure everything is going to plan and to give you some day to day feedback as you go.
There are quite a few measures you can use for this. These include things like whether the visitors are increasing from the search engines, or you’re getting feedback from customers to say they are finding you more on the search engines, or you just feel things seem to be improving.
But the most important thing to really measure your success by, is whether your pages are moving higher in the Google search engine. The big problem I’ve always found is to quickly get search engine position information for a given keyword phrase takes time and effort to complete, and so inevitably doesn’t get done as often as you’d like.
This is because to obtain that information you either need to manually run search phrase checks in the search engine, or run a search engine position tool, on a monthly subscription that gives valuable information, but takes time to check and maintain.
What you really need is a really simple tool that you just click on, enter the keyword and asked where your website is placed for it. Well I’ve been trying out a tool that seems to offer just these benefits. It’s called SEO SERP, from SEO tools developers Omiod.
First you’ll need to be a Google Chrome browser user to take advantage of this tool, because it runs as a Google Chrome Extension within the browser. To install it is very simple. Just visit the SEO SERP page on the Chrome web store, and then click “Add to Chrome”.
Once you’ve done this you’ll notice a new icon appear in the top right of the browser bar. It is in the form of a blue arrow pointing up and a red one pointing down. Click on this and a box will open. It will have some input boxes to enter your keyword phrases and websites, and a drop-down to choose the Google search engine.
All you need to do is enter your chosen keyword phrase in the first box and then your website in the next one. Choose the Google search engine and press “Submit”. It will show you the search engine position (SERP rankings) for your phrase as well as a list of others sites that also do well for the phrase.
I think this tool is very useful to anyone working to optimise their website and am working on a more detailed tutorial on it. To make sure you’re the first to know when I publish it, make sure and subscribe to my SEO Tips Newsletter.
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