PR is something most businesses do a bit of, but maybe not as much as the’d like. Obviously successful PR can really help with the awareness of your business.
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But it can also help with SEO. Why? Because creating awareness in newspapers, magazines, and online even in a small way drives people to the search engines and then those same search engines may well trace it back to the source, thus associating you and your website with the publication.
In my experience this can be a great help with SEO.
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