People often think the best way to get visitors onto their website is by focusing marketing efforts online, such as using social media, SEO or pay per click advertising, but there is quite a lot of traffic to be had from your day to day offline activity as well.

Things like  leaving business cards with people at networking events,Chamber of Commerce meeting, business clubs and so on, can drive a surprising number of people to your website.

Another idea I’ve found has worked well is to buy some blank business cards that come in sheets you can put in the printer. Print them up with a simple offer about one of your website products or services. You can then leave a few of these cards just about anywhere.

You can track roughly how many extra visitors are coming in from the cards by using the Google Analytics location information. Just login to Analytics (the new version) and click on the “Standard Reporting” tab, then “Audience” from down the left site, then “Location” under that. Drill down to the Country/City and then look for visitors from the areas you visited. You should get a rough idea of how many extra are coming, from any increase from a previous date.

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