One of the biggest challenges when optimising your website is choosing the best keyword phrases. Google offers a useful free keyword research tool to help with keyword research, which can be a great help and comes up with lots of keyword ideas, but it still doesn’t tell you which would work for you.
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Something I’ve found to work quite well for this in the past is to run a small campaign in Google AdWords, to help identify the keyword phrases with the best potential.
Trying this out may not be as difficult as you might think. First research a starter keyword list. Then visit Google AdWords and set up a simple basic campaign using your keyword list. I’ve written a simple Starter Guide for AdWords if you need help.
Run the campaign on a low daily setting (I usually set it at 1 or 2 pounds a day), and keep a close eye on things. After a few days, you should have some useful information on the keywords. Things to look for are keywords that are showing clicks and a high click through rate (CTR). These are the phrases to try on your web pages.
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