Anyone who uses Google Analytics will know that on the one hand it can be very effective, but on the other it can really run away with your money.
|
Free 5 Point SEO Action Plan Enter details below: You'll receive your 5 Point Action Plan within 48 working hours. All countries welcome.Click Here to learn more. |
One thing that can help you save money is to make sure you are using conversion Goals in your campaigns. A conversion Goal is in effect an event such as someone buying a product, making an enquiry or even visiting a key page like the contact us page.
Using conversion Goals will record what led up to the conversion such as which keywords were used, which ad was clicked on or which campaign is working the best.
AdWords conversion Goals used to be difficult to set-up involving adding code to certain pages, but now all you need to do is setup the Goals in Analytics and then import them directly into AdWords.
Risk-Free Web Optimisation is Possible with our Pay Per Keyword system. Guaranteed Success or Money Back
That is a very nice tip for the ecommerce based sites. But what about the non ecommerce sites, like your site for example or our blog?