When a search engine reviews one of your website pages, it uses a whole range of factors to determine where it’s going to place the page in the ranking; and one of those factors is whether there is any keywords in the URL.
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If your website content management (CMS) system allows you to add keywords to the URL this is another opportunity to help with SEO.
Meaningful keywords in the URL enables the search engines to make a very quick judgement of what the page is about.
For instance I recently wrote an SEO Task to find out how well your website works with smartphones. Now the raw URL for this page is: www.reallysimpleseo.com/?p=8507 but by adding some keywords (in this case a keyword rich sentence) the URL becomes: www.reallysimpleseo.com/5-minute-seo-tasks/find-out-how-well-your-website-works-with-smartphones.
You can learn more about getting keywords into the URL in by starting my 30 Day SEO Challenge.
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