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The Google search engine knows whether your site is fast enough for visitors

And you can use Google Analytics to find out

In my experience a fast website can get a better ranking in Google than one that is not quite so fast. These differences can be small and you may not even notice them yourself but Google most likely will.

Luckily they feed this information into your Google Analytics account, so you can see how your site is doing by logging in a looking at the reports.

How do you go about finding out how fast your website is?

First visit the Google Analytics site, click on “Standard Reporting” tab in the orange bar at the top. Then look at the links down the left side for the “Content” link. Click on this once to open the links within it.

Next click on the “Site Speed” link, to open the links within and then click on the “Overview” link. This shows you a list of speed measurements covering page load, redirection, domain lookup, server response and so on.

See the average speed over a period of time

You’ll also see a graph showing the average speed over a period of time. You can click the buttons above to the right to change this to Hourly, Day, Week, or Month.

How many seconds does your website pages take to load?

You really only need to focus on the “Avg. Page Load Time” result at the top. Of course Google doesn’t tell us, what figure here is too slow and may cause the site to be ranked lower, but I’ve looked at a number of sites, and I’d say if the figure is much higher than 5 seconds, you might need to look a little closer.

Learn more about website speed and page speed

If you want to learn a little more about web site speed, here’s some other Tips and Tutorials to read.

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