Think that backlinks coming into your site may be affecting it in Google?
There is a way to find out and do something about it.
Has your website’s position dropped in Google lately? If it has it could be because Google has found you have poor quality backlinks (sometimes called inbound links) pointing into the site, that may trigger it to be downgraded in the rankings.
If this is the case Google may send you a message through Webmaster Tools, or they may not tell you anything. Either way, if the website traffic from Google has dropped, then it may be well worth checking out the quality of the backlinks.
Need to check the quality of the backlinks.
So how do you go about doing this? The first thing is to use a backlinks research tool like this one from AnalyzeBacklinks, to identify all of your current backlinks. If you work through the Guide to using the SEO backlinks tool, you will end up with a list of your website backlinks.
What value is this backlink offering to my website?
Basically what you need to do is to visit the page behind each of the links that the backlink tool has found and ask yourself whether the content on the page, is relevant to your site, is it offering value to visitors and whether it is the sort of page you want to be linked to anyway.
You may need to get the backlinks removed.
If the answer to any of these is no, then you need to think about getting the link removed. As the links are on someone else’s website you’re going to have to ask them to remove them. This can be time consuming and sometimes no one at the website will respond, but it is always worth a try.
Google Disavow Tools could help.
Luckily Google have recently added their backlinks Disavow Tool to Webmaster Tools, that you can use to ask the Google search engine to ignore backlinks you don’t want your website to be associated with. This limits the impact of not being able to have them removed, but obviously the links are still there so it may be worth contacting the site as outlined above even if you use the Google tool.
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