Previous SEO done on your website, could now means it loses position with Google.
Here’s how to find out if your website pages are over optimised.
Do you think your website may have been affected by the Google Panda or Penguin changes? Have the pages been optmised for the search engines in the past? It’s possible that with Google algorithm changes since Panda and Penguin, previous optimisation efforts you’ve done, may be lowering its position on Google.
Google has recently rewritten the rule book.
Why? In simple terms with the latest changes Google has rewritten the rule book on how many keywords can be in the text. Too many, and you may have a problem with maintaining a high position.
Add content value for your website visitors.
In my experience it’s still fine to include relevant keyword phrases in the text, but you need to do it in a way that is appealing and relevant to the reader. In other words, write to add value for your visitors, and Google could be happy, which makes a lot of sense anyway.
How to find out whether your website pages are over optimised.
So how do you go about finding out whether your website pages are over optimised, to the extent they may be affecting the position on Google?
Obviously, you’ll get some idea by just reading through the text and looking out for the keywords, but a much easier way to check, is to use a keyword density checker tool. There are quite a few of these around, but I’ve found the Keyword Density Checker – Keyword Cloud from Webconfs.com, to work well.
The bigger the word in the keyword cloud the higher the density.
All you need to do is enter your web address in the box, press submit and then review the keyword cloud page that comes back. What the tool does is to make the higher density keywords or phrases, the biggest in the list. The basic aim is to have your main keywords in the larger form at the beginning.
If the keyword density is over 5% you may have a problem.
If the page has been over-optimised in the past, it may show up in the Keyword Density list. I’ve found that ideally your main keywords should be around 5% or 6% density. If you’ve got keywords with much more than that, it may be worth investigating further.
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