SEO Tips: Have you become too dependent on Google for your website traffic?

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Have you become too dependent on Google for your website traffic?

With the algorithm changes at Google currently going on it may be worth checking you’re not too dependent on the search engine.

How much do you depend on Google for website traffic? Chances are it’s rather more than you’d like. Over the past few years Google has grown to be the first chose for nearly 70% of searchers, meaning if you want access to those searchers your website needs to be well placed in Google.

What happens if your website drops in Google?

But what happens if your websites position drops in Google? Or even worse if its position drops as a result of the recent Google algorithm changes such as Panda, Penguin or the latest keyword domain adjustments, and there seems to be little you can do about it?

How dependent are you on Google.

The simple answer is obviously to become less dependent on traffic from Google. This could be something to consider as your on-going SEO strategy going forward, but it could be worth checking to see just how much of your website traffic is coming from the Google search engine currently.

Finding out this information is not that difficult if you use Google Analytics. First login to Google Analytics, and then click on the “Standard Reporting” orange tab along the top. Next look down the side for the “Traffic Sources”, click this drop down and then click “Sources” and then “All Traffic”.

Shows a list of all the sources of traffic to your website.

This shows you a list of all the sources of visitors coming to your website, including Google organic (the main Google search engine). You’ll also see the other sources such as Google/CPC (AdWords), Direct, Bing and so on. By simply comparing the visitors numbers of the Google traffic against the others, it should be fairly easy to work out the percentage from Google.

Once you’ve got this information, you can make some direct comparisons between the different sources of traffic coming to your website, and decide whether you are too dependent on one, such as Google, and whether you should be looking at developing more from the other sources.