To improve your website’s ranking, first you need to know where it’s currently placed
When you’re trying to improve your website’s position in the search engines, one of the most useful things to know quickly, is where the website is placed in Google, or any of the other major search engines, for a specific keyword.
Here’s a simple example
For example, I’ve recently developed a page on this website where I’m outlining a list of useful free keyword tools, for people looking to optimise their website’s. A logical keyword phrase I’d like people to find that page for would be “free seo keyword research tool”.
Visit the search engines to find results
The obvious way to find where the page is positioned in say Google for this phrase, is to visit the main search engines, enter the phrase in the box and go through the results until you find it.
Unless the pages are well placed it could take a long time
This is a great idea in theory, until you try it. Unless your pages are very well placed in Google, you’re going to spend a long time going through the results, trying to find the page you’re looking for, if indeed it is there anyway.
Currently a search for ”free seo keyword research tool” brings the the research tools page I mentioned above, in towards the end of the 3rd page of Google. That doesn’t take too long to find, but what if it is on page 5 or 10 or even 50?
Why do we need to know where the page is positioned?
You may be thinking why does it matter? If the results is so far down in Google, what’s the point of trying to find it anyway? The reason is simple. The aim of search engine optimisation is to try and give your website page’s the best change of a 1st page position. This is as far as most searchers ever go, and so the more pages you can get on the first results page of the search engines, the more traffic you’re going to get. It’s as simple as that.
Quick way to see where the website is placed for keywords
What is needed is a quick way to see where your website placed for your chosen keywords. There are several ways to do this. Obviously there is the manual way described above, but there are also several tools that can help as well. I’ve reviewed a couple of these in the past. SheerSEO, offers a range of SEO information as well as the keyword position checks, as does Webposition and both offer all this for a small monthly free.
Are there any free keyword tools to help with this?
But are there any free tools to quickly find where you website is positioned for your chosen keywords? One I’ve come across recently that seems very useful, comes from seotrackr.com at www.googlepositioncheck.com.
It is a very simple tool to use. All you need to do is enter the keyword phrase you’d like to check ranking for. Then enter your domain. Choose the number of results and the country, then click the “Find SERP rank” button.
After a few moments you’ll get the result at the bottom of the page, showing where your website is positioned in Google (currently they only offer this for Google), for that phrase.
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