Is it more productive to spend time marketing your business using Twitter or with SEO?
Not so very long ago this is not a question I’d ever really ask. But recently I’ve found with my clients effort put into marketing a website using Twitter can often deliver as many visitors than the same effort put into SEO.
And they’re as valuable as search engine visitors
Also my clients are finding that visitors from Twitter are as valuable as search engine visitors; in other words, they spend a lot of time on the site, looking at a lot of pages and are more inclined to buy or enquire; all things more usually associated with visitors from the search engines.
You need a Website Marketing Strategy
So does this mean that SEO is in decline? No I don’t think so at all. I do think it is important to have a website marketing strategy and spend some time assessing your marketing efforts so as to best choose where you put your often limited online marketing efforts.
Updated 2 May 2012
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I believe that twitter is in vogue now but SEO is very important to consolidate visits.
If you don’t reach every side of marketing you don’t go ahead. If twitter someday fails you are lost! So you have to invest in many ways…
I understand the sentiment, but in my experience, it might be easier to get visitors from twitter, but the tend to be people who are at a far earlier stage of the buying cycle. They tend to be buyers rather than serachers. So if except if one puts in the legwork of chating and working twitter, it would be akin to traditional advertising rather than online marketing.
Interesting points from Grant there and ones I would have to agree with. With the changes we are seeing in online marketing are we moving back towards the era our grandparents lived in where businesses and individuals had 1-on-1 relationships?
Josh thanks for your comment.
I’m finding as social media matures it is becoming a better channel for marketing. I certainly find that Twitter is very good at building business relationships that that are seem to move well to more traditional forms such as follow on phone calls and emails.