Is it more productive to spend time marketing your business using Twitter or with SEO?
Not so very long ago this is not a question I’d ever really ask. But recently I’ve found with my clients effort put into marketing a website using Twitter can often deliver as many visitors than the same effort put into SEO.
And they’re as valuable as search engine visitors
Also my clients are finding that visitors from Twitter are as valuable as search engine visitors; in other words, they spend a lot of time on the site, looking at a lot of pages and are more inclined to buy or enquire; all things more usually associated with visitors from the search engines.
You need a Website Marketing Strategy
So does this mean that SEO is in decline? No I don’t think so at all. I do think it is important to have a website marketing strategy and spend some time assessing your marketing efforts so as to best choose where you put your often limited online marketing efforts.
Updated 2 May 2012
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