And they are likely to be interested in your products or services
When you’ve got a lot of followers you can send out a tweet that you know your followers will be interested in, followed by a shortened url and within a matter of seconds you’ll have visitors from Twitter on the web page.
Website visitors who are more likely to interact with your website
This is obviously very powerful, not just because of being able to drive traffic to the website, but also because the visitors are responding to something from you. This means they are much more receptive and willing to interact with your website.
Three main sources of website traffic from Twitter
There are three main sources of website traffic from Twitter, one is the visitors referred from a shortened url, as mentioned above, another is people who click on your link on the Twitter homepage, and the other is where tweets are passed around on the internet, although many of these will again come from the shortened url.
I have found the traffic from Twitter is second only to Google in volume; when you have a fair few followers and send out tweets on a regular basis.
Website traffic that is qualified: visitors more likely to buy or enquire
Also the website traffic tends to be more productive. Visitors from Twitter spend more time on the site, look at more pages and are more likely to buy or enquire. Obviously this data applies to my site and yours may be different, but it would seem to show website visitors from Twitter could be very valuable indeed.
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