Long-tailed keywords are specific and detailed phrases that people use when searching for information online. They are typically made up of three or more words and are more specific and targeted than short, general keywords.
For example, a short, general keyword might be "dog breeds," while a long-tailed keyword might be "hypoallergenic small dog breeds for apartments."
Why are long tailed keywords important
Long-tailed keywords are important and useful for a few reasons. First, they can help you attract more qualified traffic to your website. Since long-tailed keywords are so specific, the people who use them are likely to be further along in the decision-making process and more likely to make a purchase. In other words, they are more likely to be "ready to buy" than people who use more general keywords.
Help with ranking higher in the search engines
Second, long-tailed keywords can help you rank higher in search engine results. Since there is less competition for these specific phrases, it can be easier to rank well for them. This can be especially beneficial for small businesses or websites that might struggle to rank for more competitive, general keywords.
Use a keyword research tool to find them
There are a few different ways you can find long-tailed keywords. One option is to use a keyword research tool, such as Google's Keyword Planner or Ahrefs. These tools allow you to enter a seed keyword (such as "dog breeds") and generate a list of related long-tailed keywords. Another way to find long-tailed keywords is to simply think about the specific questions or problems that your target audience might have. For example, if you sell dog toys, you might consider questions like "What are the best indestructible dog toys for heavy chewers?" or "What are the safest dog toys for small dogs?"
In summary, long-tailed keywords are specific, detailed phrases that can help you attract qualified traffic and rank higher in search results. You can find them using keyword research tools or by thinking about the specific questions and problems that your target audience might have.