What is an Internal Linking Strategy?
Internal linking is a strategy used in website design and content creation to link one page on a website to another page on the same website. This is done through the use of hyperlinks, which are clickable links that allow users to navigate from one page to another.
Helps your website visitors explore content
Internal linking serves several important purposes. For one, it helps visitors to easily find and access relevant content on a website. By linking related pages and content together, visitors can easily discover more information and resources on a given topic without having to search for it or leave the website. This can improve the user experience and increase the likelihood of visitors returning to the site.
Can help your website's ranking
Internal linking can also be beneficial for search engine optimisation (SEO). Search engines use algorithms to crawl and index websites, and a key factor in determining a website's ranking is the quality and quantity of links pointing to it. When a page on a website links to another page on the same site, it is seen as a vote of confidence in the content of that page. This can help to improve the ranking of the linked page in search engine results, making it more visible to users.
However, it is important to ensure that the linked text is relevant to the content of the page and the overall theme of the website. Linking to unrelated pages or using irrelevant anchor text (the clickable text in a hyperlink) can be confusing for visitors and may even harm the website's SEO.
In summary, internal linking is a useful strategy for improving the user experience and SEO of a website. By linking related pages and content together, website owners can help visitors to easily find and access relevant information, while also giving search engines a clear indication of the quality and relevance of their content.