Local search is becoming increasingly important for small businesses, as more and more people search for businesses near them. In fact, according to Google, 97% of people who search for a local business on Google visit the first three listings that appear. This means that if your business is not optimised for local search, you are missing out on a huge potential customer base.
There are a number of things you can do to improve your local SEO, and in this article, we will discuss some of the most important ones.
Claim your Google My Business listing
One of the most important things you can do for your local SEO is to claim your Google My Business listing. This is a free tool that allows you to create a listing for your business on Google Maps. When you claim your listing, you will be able to add important information about your business, such as your hours of operation, contact information, and website. You will also be able to add photos and videos of your business.
Claiming your Google My Business listing is a great way to improve your local SEO because it will help you show up in local searches. When someone searches for a business like yours, your listing will be one of the first results they see.
Optimise for local keywords
Another important thing you can do for your local SEO is to optimise your website for local keywords. This means including local keywords in your website content, such as the city or town you are located in. You can also use local keywords in your website's title tags and meta descriptions.
When you optimise your website for local keywords, you will help Google understand that your business is located in a specific area. This will make it more likely that your website will show up in local search results.
Get involved in local community events
Getting involved in local community events is a great way to improve your local SEO. When you attend local events, you will have the opportunity to meet potential customers and build relationships with other businesses in the area. You can also use these events to promote your business and generate buzz.
Attending local events is a great way to get involved in your community and improve your local SEO. When you are involved in your community, you will be more likely to be seen as a local business by potential customers.
Encourage customers to leave Google reviews
Google reviews are incredibly important for local SEO. When someone leaves a review for your business, it helps Google understand what people think of your business. This information is used by Google to rank businesses in local search results.
The more positive reviews you have, the higher your business will rank in local search results. This means that more people will see your business when they are searching for businesses near them.
Get in business directories
Getting in business directories is another great way to improve your local SEO. When you are listed in business directories, you will be more likely to show up in local search results. This is because business directories are often used by Google to find businesses to include in local search results.
There are a number of different business directories that you can get your business listed in. Some of the most popular ones include Yelp, Yellow Pages, and Google My Business.
Identify local keywords to use in text
When you are writing content for your website, it is important to identify local keywords to use in your text. This means including keywords that are relevant to your business and that people in your area are likely to search for.
You can find local keywords by using a keyword research tool or by looking at the search results for local businesses. Once you have identified a few local keywords, you can use them in your website content, title tags, and meta descriptions.
Ensure your website is fast and mobile friendly
Your website should be fast and mobile friendly. This means that your website should load quickly on both desktop and mobile devices. If your website is slow, people are less likely to stay on it and more likely to bounce back to the search results.
Your website should also be mobile friendly. This means that your website should be easy to use on mobile devices. If your website is not mobile friendly, people are less likely to use it on their mobile devices.
Improving your local SEO can help you attract more customers and grow your business. By following the tips in this article, you can improve your local SEO and start seeing results.