A Beginner's Guide to Conducting SEO Keyword Research using Free or Low-Cost Tools


In today's digital landscape, search engine optimisation (SEO) plays a crucial role in driving organic traffic to websites. A fundamental aspect of SEO is keyword research, which involves identifying the terms and phrases that people use to search for information, products, or services online. Conducting effective keyword research is essential for optimising your website's content and improving its visibility in search engine results. This guide aims to introduce you to the world of SEO keyword research using free or low-cost tools, providing you with the necessary knowledge and resources to get started.


Section 1: Understanding the Importance of Keyword Research

Before diving into keyword research tools and techniques, it's crucial to understand why it matters. Keyword research enables you to:


  1. Identify popular search terms: By understanding what people are searching for, you can align your website's content to their needs.
  2. Improve organic visibility: Optimising your content with relevant keywords increases your chances of ranking higher in search engine results, driving more traffic to your website.
  3. Target specific audiences: Keyword research allows you to identify the terms your target audience is using, helping you create content that resonates with them.


Section 2: Exploring Free and Low-Cost Keyword Research Tools

Now that you understand the significance of keyword research, let's explore some free or low-cost tools that can assist you in this process:


Google Keyword Planner:

Google Keyword Planner is a popular and widely-used tool for keyword research. It provides valuable insights into search volume, competition, and related keywords. It is free to use and offers data directly from Google's search engine.



Ubersuggest is another useful tool that offers keyword suggestions, search volume data, and competition analysis. It provides a user-friendly interface and helps you discover long-tail keywords that might be less competitive but highly relevant to your niche.


Answer the Public:

Answer the Public is a unique tool that generates keyword ideas by visualising search queries as questions, prepositions, and comparisons. It provides a comprehensive list of related search terms and helps you understand the intent behind users' queries.


Section 3: Conducting Keyword Research

Now that you have the tools, it's time to dive into the keyword research process:


  1. Define your goals: Clearly articulate what you want to achieve with your SEO efforts. Determine your target audience, objectives, and the specific topics or products you want to focus on.
  2. Brainstorm seed keywords: Start by jotting down a list of seed keywords relevant to your business. These are the core terms that describe your products, services, or content.
  3. Expand your keyword list: Use the keyword research tools mentioned earlier to expand your list. Look for related keywords, long-tail variations, and terms with high search volumes and low competition.
  4. Analyse competition: Assess the competitiveness of keywords by analysing the websites currently ranking for them. Evaluate their domain authority, content quality, and backlink profiles to determine if you can realistically compete.
  5. Refine your list: Trim down your keyword list based on relevance, search volume, competition, and your website's resources. Focus on keywords that strike a balance between search volume and competition.

Section 4: Applying Keyword Research to Your Content

Keyword research is most effective when applied strategically to your website's content. Here are some key points to consider:


  1. On-page optimisation: Incorporate your target keywords into your page titles, headings, meta descriptions, URL slugs, and throughout your content. Ensure that the usage feels natural and doesn't compromise the quality of your writing.
  2. Content creation: Develop high-quality, informative, and engaging content centred around your target keywords. Answer common user queries, provide valuable insights, and offer unique perspectives to attract and retain visitors.
  3. User experience: Prioritise user experience by creating well-structured, easy-to-navigate content that loads quickly on all devices. User-friendly websites tend to perform better in search engine rankings.


Keyword research is the foundation of successful SEO campaigns. By understanding your target audience's search behaviour and strategically implementing relevant keywords into your website's content, you can increase your organic visibility, attract more qualified traffic, and ultimately achieve your business goals. With the help of free or low-cost keyword research tools, you now have the necessary resources to embark on your SEO journey. Start exploring, analysing, and optimising your keywords to unlock the full potential of your online presence.