SEO Tasks: The Simple 5 Step DIY SEO Audit

SEO Tasks: The Simple 5 Step DIY SEO AuditWebsite not doing so well in Google? Are there issues you don't know about?

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Every website owner would like their website to be doing as well as it possibly can with Google and the other search engines. Sometimes it seems to be doing fairly well, but you feel something might be holding it back, but are not quite sure what.

To help you gain a few insights on just how well your site is doing in the search engines I've brought together a few key tests I use when first assessing a website. I've broken it down into 5 simple steps. Try it out now on your site...

1. Where is my site placed in Google for keyword phrases?

It is important to know where the site is currently placed in Google for the keyword phrases you'd like to come in high for. There are a few online tools to help with this and one we've found that works well is The Keyword Position Tool from Small SEO Tools.

All you need to do is enter your domain, the keywords and choose the search engines. You can then make a list of the different keyword positions from the information.

2. Are the keyword phrases present in the website pages?

At the most basic level, for SEO to work, your chosen keyword phrases need to be present in the web page content. If the keywords are not on the pages, they are less likely to do well in the search engines.

There is a simple Google site command to help with this. All you need to do is to use the site: command in Google and then enter the phrase as an exact match. For example: "my keyword phrase" This tells Google to go through all the pages on the website, and see if it can find the complete phrase "my keyword phrase" on any of the pages. Try it with you own keywords on your site.

3. Meta tags. Are they helping your SEO efforts?

Many people say that meta tags are no longer important, as they say that search engines don’t take any notice of them anymore. Actually I’ve found quite the opposite to be true. If the meta tags are edited well, the search engines will use the title tag as keyword phrase information and the description tag can appear directly in the search engine results page.

Use a meta tag analyser tool to check them. There are quite a few online tools to help with checking meta tags and I’ve found that SEO Centro's Meta Tag Analyzer, gives you a lot of useful information. Again it is a very simple tool to use. All you need to do is put the URL of the page you want to check the meta tags for in the box, enter the access code numbers and press Submit.

4. Backlinks to the website. Are they helping or hindering your site?

Good quality backlinks are important for SEO (inbound links from other websites). They help to bring in site traffic, but more importantly they add importance to the site in the eyes of the search engines. A search engine may look upon a link from page A to page B, as a vote by page A for page B.

But backlinks can also cause problems if they are of poor quality (such as from link farms), they can do more harm than good to your website. The sensible thing to do is to actually take a look at them and see what they are like.

Use a simple backlink checker tool. The easiest way to do this is to use one of the many backlink checker tools. There is quite a number of these, some you need to pay for and some free. I’ve found a one that works well the Back Link Checker from Small SEO Tools. All you need to do is enter your website domain and click 'Check'.

5. Website Speed. Is your site fast enough for Google?

If your website is not quick enough, it may affect its ranking with the search engines. Google in particular is said to quality score websites based on how fast they are for visitors. It is now very easy to test your website speed using a simple tool offered by Google.

To test the loading speed of your website just visit the Google PageSpeed Insights site and enter your web site address and press the 'Analyze' button. In a few moments you should get the results.

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