Want to improve your web page positions in Google?
Here’s a simple system anyone can use (with free web page positions spreadsheet).
Every web site owner knows, the higher their web pages come up in Google, for given searches, the more visitors the site is going to get. Just how many more can be astonishing. I’ve found that if you manage to move a page from say position 7 to position 2, could easily result in 100 per cent more traffic and often a lot more than that.
Simple way to keep an eye on web page positions.
What you need is a simple quick way to keep an eye on where your web pages are positioned in Google, as well as the improvement shown for your web optimisation efforts; this is what I’m outlining here.
Now, first I should mention there are a number of highly effective SEO tools, that will do this job for you and automatically keep monitoring things ongoing. I’ve looked at a few of these in the past including the popular SheerSEO, which offers quite a long free period of access.
Existing keyword tools are great, but need management.
However I’ve found there are a couple of problems with these tools. One is that generally speaking if you continue using them ongoing, you’re going to need to pay a bit of money. And the other is that it can take quite a bit of time and effort to load all the keywords, and get them set up so you get out some useful information.
So I’ve developed a much simpler system based on a free online tool, that can show page positions in Google, and being able to quickly record the information in a simple spreadsheet.
How to get started.
First thing you need is a rough idea of the keywords you want to focus on. There is more help with this in Day 7 of the 30 Day SEO Challenge. Once you’ve got a keyword phrase list, you’re ready to start looking at the web page positions in Google.
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Open the keyword recording spreadsheet.
Now it’s time to open the spreadsheet. I’ve developed one in Google Docs format, you can use as a template and save as Google Docs or Microsoft Excel format. You’ll find there are columns along the top are named: Date, Keyword phrase, URL for phrase and Position in Google. These are repeated again to make best use of the spreadsheet.
Now open your website and the Google position tool.
Now, with your keyword list at your side open your website as well. Finally you need to open the keyword tool. This is called Google Position Check and can be found here (by the way this task is much easier of you have dual monitors running on your computer!).
So the first thing to do is choose one of your keyword phrases and enter it in the box entitled: “Keyword To Check The Rankings For”. Then in the box below enter the URL (web address) of the page you want to check the position in Google for. You can leave off the www. for this.
Now choose the results drop-down. I normally choose Top 200 as most results will be there, but if that doesn’t find it you can choose higher. Now choose your country and then press the “Find SERP rank”, button.
Position results will appear.
After a few moments the results will appear in black along the top, telling you the page position and country. All you need to do now is enter this information in the spreadsheet cells, against the date. This mean you can complete the same check again at a later date, to see how the page position is doing.
Here’s a quick example of how it works. A while back I wrote a post on how you can use offline marketing to life your websites position in the search engines. The phrase “offline marketing”, could be worthwhile to get a good position for, although it is a very competitive phrase.
So to find the position of the page: //www.reallysimpleseo.com/seo-tips/off-line-marketing-for-seo for the phrase “offline marketing”, I enter these in the Google Position tools as below:
The results of this find the site placed at position 161 in Google UK. This information is entered in the spreadsheet as below:
That’s it! I can then quickly do the same check again in say a month’s time, as all the information is in the spreadsheet, and record the position again. Over time I would see whether my SEO efforts are bearing fruit.
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