SEO Task: Have you got the right density of keywords in your web page content?

Have you got the right density of keywords in your web page content?

Have you got the right density of keywords in your web page content?

There is a simple way to find out with a keyword density tool.

But how do you interpret the results?

With the recent move by the Google search engine to deliver more of the results from websites with good quality original content, it makes sense for website owner’s to spend a little more time reviewing their current web page content, and reworking it to improve where needed.

Are the right keywords on the page?

One thing it’s important not to forget when doing this, is to consider the relevant keywords for each page, and to ensure they are present within the page content. You can learn more about choosing the right keyword phrases in Day 7 of my 30 Day SEO Course, and more about getting them into the content on Day 3.

But when you’ve completed the optimisation on the page, it is important to check the density of the keywords. For example have you added too many, that the search engine may consider as keyword spamming, or too few, meaning less chance the page is found?

Try and make it easy for the search engines to work out what the page is about.

In my experience there is no hard and fast rule on what the exact keyword density should be. The main thing to ensure is that the keyword phrase you’d like to focus on is present on the page, in its complete form and scattered in the text as well. If your chosen keyword phrase is not present in the page at all, it’s going to be much harder for the search engines to work out what the page is about, and therefore less likely for the page to come high for the phrases.

Keyword density tool is a quick way to find out the percentage of page content occupied by a keyword.

You can quickly find out what density your chosen keyword phrase is on a page using a keyword density tool. What is a keyword density tool? Basically you enter your web pages address into a box, and the density tool will review that page and come back with a report showing the density as a percentage for the main keywords on the page.

Here’s an example of a keyword density tool in action.

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Click on the graphic below to continue. You will need to join as a Member, but it only costs £1/month and is Free for the first 30 Days. You can cancel at any time.

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Click on the graphic below to continue. You will need to join as a Member, but it only costs £1/month and is Free for the first 30 Days. You can cancel at any time.

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I recently wrote a post exploring the pros and cons of using an exact match domain for a business website. So logically a good keyword phrase to focus on for this page would be “exact match domain” and this is what I tried to do. So first we need to review the page using a keyword density tool. Below is a screenshot showing how that keyword is integrated on the actual page:

Screen shot showing exact match domain keywords.

Screen shot showing exact match domain keywords.

As you can see that main phrase: “exact match domain” is present in the headings and in the text, but it is difficult to work out what the density is. We can use a keyword density tool to find this out.

There are quite a few of these around, and one I’ve found that seems to work well is from Aaron Wall’s SEO Book; his free Keyword Density Analyzer Tool. The screenshot below shows the results from the keyword density tool for the page above.

Screenshot showing the keyword density of a web page.

Screenshot showing the keyword density of a web page.

What we’re interested in here is the 2 and 3 word phrase columns above. You’ll noticed that the top 3 word phrase is “exact match domain” at 2.87% and  “exact match domains” at 2.05%, is number 2. Exact match and match are also strong words in the 2 word column.

What keyword density works best?

So what does all this mean in reality? And is there a certain percentage of keyword density that works best? Surely the higher the better? Not at all. Keyword density is just one ranking factor that a search engine like Google will take into account, when placing the page in the results.

The is no hard and fast rules on what the exact keyword density should be. As a very rough guide, I’ve found somewhere around 3% works well, as this allows to have the phrase on the page without making it obvious. Much more than that and the text may read strangely, and you risk been seen as a keyword spammer by the search engines. But this is only a rough guide that works for me, your website pages may be different.

A common sense approach to webpage keyword density.

Keyword density is important for effective search engine ranking, for the simple reason that unless the phrases are present on the page, it has little chance of coming up in the results, as the search engines have much less to search on. But  you need to remember it is just one of over 200 factors that Google is looking at, so once the phrases are there, and the content is still relevant and readable to the user, there may be little benefit from dwelling further on it.

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