Why is it so important?
The title tag doesn’t appear on the web page at all but is visible at the very top of the web browser, usually in the border.
It is important because it also appears in the search engines results page and has the dual purpose of giving the searcher some idea of what the page is about as well as being able to match the keywords they entered.
Research a keyword phrase
This means if you research the best keyword phrase and combine it with information on what the page is about it should entice people to click on the link.
The keyword phrase will also help the search engine decide that your result is worth giving a high listing.
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