Post updated 18/08/2013
It can be challenging to get your business Facebook page high on Google
But getting the Facebook Info page completed correctly, can really help
Developing a Facebook Page is fairly straightforward these days, and most business people consider this an essential part of their marketing strategy.
But getting the Facebook Page found in Google, Bing or Yahoo, for your top keyword phrases, or even your own business name can be much more challenging, judging by the number of requests we get about this very topic.
Put some time aside to update the Facebook Info Page
In my view the most important thing you can do to help improve your Facebook Page’s position in Google, is to spend a little time updating the Info Page. This is the one area where you are free to add keyword rich descriptive information about your business or company on Facebook, and I’ve found many people just don’t spend enough time on it.
How to update your Facebook Page Info area
First thing to do is login to the Admin Panel in your Facebook Page, then click the box drop-down marked “Edit page”, near the top right.
Then click “Update Info” from the drop-down list. This takes you to the Basic Information page, with many opportunities to add the keyword rich text.
Business or Company Name
First thing is the “Name”. Obviously add your business name here, or website if that is the main name. This might not work for everyone but even here you can add a short phrase about what you do.
Address, make sure it is complete
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Next is the address. Complete this if you have a business address, as this gives Facebook location information about your business as well as endorsing that you are a real entity.
About area, make it as keyword rich as possible
About is a short synopsis of what your business is about. Again make it keyword rich, as long as it reads well.
Description. What is your business about?
Description. Describe what your business is about. Make it useful and informative, but don’t forget your keywords as well.
Misson. This can just be a sentence or two. Again think about keywords here.
Awards. I take this to mean anything you’re proud of and you’d like people to know about.
Products is one of the most important areas
Products. Add as many product or services you can here. Describe them concisely, and don’t forget to include keyword phrases.
Take a look at the ReallySimpleSEO Facebook Info Page.
Learn how to research your own keyword list in the 30 Day SEO Challenge.
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