Or what is a fair price to pay…
We’ve found that SEO done well takes time. On average it takes us a minimum of half an hour to effectively optimise a page. Professional SEO rates are from £30 to £70 per hour, so it is fairly easy to work out roughly how much it will cost.
Fixed cost per month
Some SEO companies have a set price per month and do so many pages as other SEO work based on this fixed price. This can be fine as long as you have agreed with them exactly what they are doing and your expected outputs (such as more visitors or enquiries).
We work with a number of clients ongoing typically charging them around £200 to £300 a month and optimise the pages as well as other SEO related tasks such as advice on content writing or monitoring search engine position.
SEO does take time
The problem is optimising a website properly does take time and involves a certain level of skill. This is why the cost can seem high. As long as your SEO company is achieving good results, then that’s fine, but it they need to work on the site for a while before the results come in, how do you know it’s all going to work out in the end.
Are they open and honest with you?
If you’re spending one to two hundred pounds a month with an SEO consultancy it is not unreasonable to expect them to keep you updated with how things are going, and outline the work they are doing, and why they are doing it.
Learn as much as you can yourself if you have the time
On the menu above there are plenty of SEO tips and tutorials for you to learn enough, so you can ask the right questions and hopefully not have the wool pulled over your eyes, regarding the work your SEO company is doing.
Updated 4 April 2012