The actual content on the website pages is now more important to Google
Here’s five tips to help improve yours
Over the past couple of years the things that can help your website rank well on Google have changed significantly. The search giant have taken away or reduced the techniques that used to work so well such as building back links or keyword focused web pages and brought much more info focus content quality, content value and social sharing.
This focus on content and even the meaning behind the words makes it potentially easier to score SEO points by spending any spare time available on content improvements especially focused around increasing how easily people gain an understanding of what’s written and thus adding to the value they gain.
In a lot of ways this is not such a surprise as useful content has always been the main reason people are on the web in the first place. The main aim with your content editing is to try and ensure they are on your web pages, rather than your competitor’s.
So how do you go about achieving this? And once you do get started, how are you going to keep motivated and continue editing the content ongoing? I’ve been spending a little time looking into this and have come up with five main steps you can follow.
Here’s my five top steps for effortless web page content editing
Step 1. Make it easy. Being able to edit your web page content needs to be effortless. If it’s not you’re just never going to get around to doing it. So make sure your website content editing system (commonly know as a content management system (CMS) allows you to quickly get in and edit the content (ideally with just one click), whenever you want to. If not move to one that does.
Step 2. Make some notes about new content or edits. Whenever you get a spare moment it’s worth making a few notes about changes to existing pages or ideas for new ones. For instance in reviewing your services page you notice you haven’t included any references to locally based services you offer. So make some quick notes on this you can revisit later when you are editing the web pages. This will form an action list and really help with getting things done.
Step 3. Make a start! Sounds obvious but this is actually often the biggest challenge when reworking or creating new web pages. That is making a start and continuing to work on it. Simply put people often don’t want to do this task. In my experience they’d rather do just about anything else; rather than sit down and get it done. So resolve to make a start and you’ll find it’ll get easier as you get going.
Step 4. Build a routine. The next stage is to actually build up a routine to do this work. Then you need to start building the routine into your usual weekly activity. Having an ongoing routine is the ideal way to ensure the the search engines notice your website pages and in time hopefully places them higher up the listing. For instance you could work on it every Tuesday morning when you are less likely to be interrupted.
Step 5. Keep it up! To really add the SEO value you need to keep going. Business owners are busy people and spending their valuable time writing and rewriting web pages may not always be the highest priority. Often there’d rather just get it all done in one go and then leave it for a while. While this is logical and may make business sense, it is not ideal for the SEO benefits. The way Google rates web pages is now focused around how those pages change and improve over time, whether they are updated with the latest content and how much they are shared – in simple terms how useful they are to your website visitors.