SEO Usability Testing: How offering the best visitor user experience can also drive SEO

SEO Usability Testing How offering the best visitor user experience can also drive SEOJust by focusing on SEO usability testing to give your visitors everything they are looking for can help ranking

Wouldn’t it be nice if there was an easy way to keep you website high in the search engines without having to worry about things like keyword phrases or backlinks?

Chances are that’ll never quite be the case but there is something you can do that, indirectly could make a big difference to how well your website does in the search engines. What is it? Technically it’s called SEO usability testing, but in reality it’s more about an overall website strategy of offering every visitor that comes on your website the best possible experience they can have.

So how does that work in reality? Well we’ve all had very bad website visiting experiences. Things like trying to buy something when the website won’t let us. Or contact forms that simply don’t work. Or even on the most simple level, where we’re looking for some specific information on something and simply can’t find it either because it’s not there or the search doesn’t enable us to find it.

We’ve all had bad website usability experiences

You might be thinking all this makes sense but even so just how does it help with SEO. The answer is that more and more the search engines, especially Google are able to record website user satisfaction by monitoring a host of measurements such as time people spend on a page, what they do next, how many other pages they visit, and many more factors, all enabling them to rank a page in their results according to its usability.

What can you do about it?

Obviously the aim of SEO usability testing is to test your website ongoing for visitor usability and make the changes necessary to make it the best it possibly can be. Here’s a few ideas to get your started:

  1. Act like a website visitor on your website and go through the content with a fresh eye to see how useful it is and whether you can find what you’re looking for. Then look at any change that might be needed.
  2. If you’re selling from your site make sure and test out the sales process from beginning to end. Actually go through and buy a product and record how you get on. Try it using different computers and web site browsers.
  3. If you have forms on your site that collect information test them out to see how easy they are to use. Generally the more fields the form has the less people will use it, so only collect the information you need.
  4. Make sure the image files on your site support the content where possible and above all are not too large in size that they slow the web page’s loading speed.
  5. Check to see you don’t’ have any dead links on your pages, as obviously they offer no value to visitors and search engines may follow them as well.
  6. Keep the navigation simple. One of the easiest ways to improve website SEO usability is to ensure people can find what they are looking for within two, or at most three clicks. Test it yourself and if there’s a problem look at how to improve it.
  7. Make sure people can get enough from a quick scan of the page. Sometimes people don’t have the time to read all the content so they just quickly scan the page to see what it’s about. Make sure they can gather the information they need from this by making sure you have easy to understand headings and subheadings, having important information at the top and plenty of spaces in the text so they don’t get lost.


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