A few minutes spent optimising the meta title tags is a quick way to improve search engine position
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It’s a simple fact that people often think editing meta tags is a waste of time when in truth I’ve found they can be one of the quickest ways to drive your web pages higher up the search engines.
Can influence the search engines and their users
The tag that can make the biggest difference is the meta title tag because it has a very good chance of appearing on the search engine results page and has an influence over both the search engines and their users.
You just need to find few minutes a day to complete this task
Just spending a few minutes reworking these important tags on your web pages can really make a difference to the page positions in the search engines, and in my experience is one of the quickest ways you can do it.
I’m going to outline below a very quick way you can edit the meta title tag so you can build the task into your day, when you have a few spare minutes.
First thing to do is login to your website content management system (CMS)
First thing to do is to login to your websites content management system (CMS) and check to see if there is a box somewhere to edit the meta description tags. If you can’t find it or are unsure ask the person or company who developed or manages your website.
Have the meta tags been done before?
Now open one of your pages in the editor and have a look to see if there is currently anything written in the meta title tag box. Don’t be surprised if there isn’t as often no one will have done them.
Enter a phrase that someone might have entered in a search engine
Now you need to write a phrase in there. Ideally this needs to be a phrase that someone might enter into the search engines to find the page, as well as describing the page and what it is about.
You could use a keyword research tool but there is a much quicker way
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One way to do this is with keyword research based on the page content and phrases that come up from a research tool, but this takes a lot of time, so I’ve developed a method with much quicker results, and just as effective.
What is the page about and what would you put into a search engine to find it?
Take a look at the web page in question. Ask yourself what it is about and then ask yourself the phrase you’d put into the search engines to find that page. That’s the phrase you need to incorporate into the meta description tag.
Let’s look at an example
So as an example take this page. Obviously it’s all about optimising the meta description tag for the search engines. If I was looking for information on that, that’s the exact phrase I’d put in. So with slight modification the one I use becomes: “How to optimise the meta description tag. Learn my really simple method”.
Take some time out every day if you can
Writing the meta description tag using this method shouldn’t take more than few minutes. Take some time out every day to do a couple of pages.
If you’ve completed the Task: “Monitoring my websites position in the search engines“, you’ll soon see the benefits.
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— CNP – Graham (@1UKGD) November 27, 2013