A Google Webmaster Tools account will tell you how well your website is working
Your website is hosted on a computer called a server that is connected directly to the internet. All being well it will continue running on the server in much the same way as it did when first transferred there.
Things can go wrong and you may not even know it
But even if you don’t ever touch your site, unbeknown to you things can go wrong and it can develop errors that can affect the way the site performs for Google and may even affect its ranking on the search engine.
These errors can be caused by any number of reasons, such as too many visitors overloading the server, technical issues with the site or even technical issues with the server itself.
Server errors can affect the ranking of your site on Google
These could cause your site to stop working at various times or simply not run as efficiently as it might do. And these errors could cause Google to rank your site lower than it might, especially if the errors are making the site run slowly.
Webmaster Tools can help you find the errors
So how can you find out whether any of these errors are happening on your website? Luckily Google can help with this as long as your site is configured to work with their Webmaster Tools. Once it is it is fairly easy to see visually what is happening.
To find this out first login to Webmaster Tools and then look down the side links and click on the one that says “Health”. This will open that links drop-down, so then click on “Crawl Errors”. This will show you how many errors there have been over the past 90 days, and underneath will be a date timeline to show the exact dates they happened on.
You may need to talk with your website designer to find what’s causing the errors
Under the timeline will be further details on the types of errors and the effect they had on Google. To go about fixing these errors or even learning more about them, you may need to speak with your website designer or whoever manages the technical side of the website for you.