Has your website’s position dropped in Google for no obvious reason?
What’s the best thing to do? Make some changes or wait and see what happens?
If this has happened to you, don’t worry you are not alone. It seems to happen to everyone who runs a website at some point or another. The big question is what is the best thing to do? Should you rush in there and start changing things on the site, or take a wait and see approach to see if things improve?
Below, I’ve outlined a few things I might look at first:
1. Has the traffic actually dropped from Google or is the problem somewhere else?
You can check this using Google Analytics. Login to Analytics, then click “Traffic Sources” from the list on the left. Click “Sources” and then click “All Traffic” from the drop-down.
Then click on each “Source/Medium”, such as “google/organic”, “direct” etc. When you click into each one you’ll see a graph near the top of the page. Any major drop offs in traffic will show here against the date.
2. Check to see if the sites backlinks may be causing a problem.
Google is getting more choosy about the backlinks coming from other sites into yours. If any of these have been created for the purposes of providing backlinks, it may be a problem and you may not even know the links are there.
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To check this, I generally use this backlink research tool, although there are quite a few others. Once the tool has created your list of backlinks, you need to start working through them and look for any that don’t seem related to your business. Also any that show a high level of “Total” and “Outbound” links, may be suspect. You need to follow them back and check. If they are obviously not related to your business, it may be worth asked the website owner to remove them.
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Part 2 to follow shortly.
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