Web site owners often think that to achieve worthwhile improvements in Google ranking they need to be carrying out a whole range of SEO activities. Everything from building back-links to full technical reviews, to digital PR, to local SEO campaigns, it’s seems to be a common belief that you need to be doing all these and more to have any chance of success.
Small on-page edits and changes can make a big difference in ranking
However in my experience more often than not this is simply not the case at all. In truth from working ongoing with numerous clients on our Budget SEO Package we found then even when making relatively small, but carefully chosen on-page changes the resulting ranking improvements are often significant.
So why is there such a gap between what website owners think they need to do to achieve success when optimising their websites and what is actually needed. I believe a big factor in this is the often held view regarding the difficulty of SEO; or to put it another way: people tell you SEO is going to be difficult (often these people are from SEO firms and consultants looking for more business) therefore it must be difficult.
Can you do these small SEO changes yourself?
The simple answer is yes as long as you are prepared to spend a little time researching keywords and then reworking the page meta tags and copy text. None of this work is difficult but it does take time and effort.
The best way is to start in a small way, maybe just setting aside 30 minutes a week, editing and updating the existing pages. Then once you get into the habit of it you could create a brand new page every other week, that over time should make a big difference to the ranking on Google.
If you do want to have a go at doing the work yourself then you could start my free 5 Day SEO Boost Course which outlines a simple roadmap to learning how your site is doing in the search engines and then making the on-page edits to improve ranking.
Rather have someone else optimise your website but don’t want to spend a fortune? Take a look at our £50/month Budget SEO Package.