As I've mentioned in previous Tutorials and Tips Google Webmaster Tools is an invaluable way to review how your site is doing with Google, and also gain an insight into the its position in the search engine and keyword performance.
Bing have also got an equivalent version, called 'Bing Webmaster Tools', which in recent times has been much improved, and now offers a similar range of services to the Google version. It has also gained added importance as it now includes the website traffic information from Yahoo as well.
Adding your website to Bing Webmaster Tools is very similar to the Google version. First visit the Bing Webmaster Tools main page. Then you'll need to create a Windows LiveID, if you don't already have one. LiveID is a single login to all Windows Live services. You can also use Hotmail, Messenger or Xbox Live logins.
Once you have logged in the next thing you need to do is add your website. In the main part of the page, about half way down is a button saying 'Add Site'. Click on this. Enter the URL of your website, and then a box will open titled 'Verify Ownership'. This is where things get a little bit technical, so you may need to ask your website designer to help, if your not familiar with the options.
On the 'Verify Ownership' box you have 3 options. I normally choose either to place an xml file on the server, or paste a tag in the default (index or home) page of the website. Click which ever one you choose and it will open with the verification information to add.
Once you have added the required code, you can click on the 'Verify' button and this will start Bing off collecting data about your site. It may take several days or weeks for a worthwhile amount of data to appear.
In the next tip on Bing's Webmaster Tools series I'll be looking at the different areas within the Toolbox and outlining what each does.
I’m working on a more detailed tutorial on Google and Bing Webmaster Tools, to be published soon. Enter your email below in the Free SEO Tips Newsletter box below, so you’ll be the first to know when it is published.
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