SEO Tips: Setting local goals with SEO

Post updated 30/07/2013

Looking for more business locally to come through your website?

Setting local goals with SEO. It can be much easier to come high for locally targeted keywords.  here's how...

Setting local goals with SEO. It can be much easier to come high for locally targeted keywords. here's how...

Want more local customers from your website? Get a Free Report on what you need to change...

Enter a few details below & you'll receive a Free no obligation Report on the changes needed to get more local business through your website:




Website address:

Do you currently get local business?


Start learning how to optimise your website with my SEO Tips Paperback.

It can be much easier to come high for locally targeted keywords, here's how...

Achieving a 1st page position for your chosen keyword phrases can be very challenging, if not impossible for some keywords.

Locally based keyword targeted may be a more realistic goal.

A much more realistic goal might be to aim to achieve first page position for the very same phrase when mentioning your local town or area in the phrase as well.

For example, a client I work with offers children's party entertainment. Coming top on Google across the UK for say "kids party ideas", is going to be tough, but is much more achievable for their local area in Oxford, using the phrase "kids party ideas oxford".

Many companies seek business in their local area.

This is because many companies seek a good percentage of their business from the local area around them. The Google search engine will know this, and seems to show preference to locally based businesses, if it has access to this information on the website or from Google Places.

You need to give Google a bit of help!

But you do need to give Google a bit of help. The search engine may know where you are based, but if you don't place the right keywords onto the pages you're not going to have much chance of the site coming high for searches relating to your local area.

Make sure your business address is on your site.

Thing that can help with this include: making sure your business address is present on the site (I see a lot of sites without any business address, which makes it hard for Google to figure out where they are based, and also qualify them as real businesses). Also make sure your address is added to your Facebook, Linkedin Company & Google+ Pages.

Do you know the keyword phrases you'd like your site to be found for?

And most important of all is to make sure that you have some idea of the keyword phrases you'd like to be found for, and to include locally related phrases into the pages where possible. Examples of these could be case studies of local businesses you've helped, a how to find us page, a page on other local towns and areas you offer your services, are just a few examples.

Need a bit of help with SEO? Find out below how I can help further...

Want to learn how to optimise your own website? Why not start my 30 Day SEO Challenge (you'll also learn how to do the keyword research as well).

Run a business website? I've arranged for an SEO expert to look at your site and do a Free Audit & Feedback (very limited offer act now).


5 Day Boost Course Email Lessons. One Email a Day for Five DaysFREE The 5 Day SEO Email Boost Course Daily email lessons for 5 days to help you rank your website higher in Google. Optimising your website doesn't have to be difficult. With my new SEO Daily Email Course, delivered over a 5 day period, anyone can do it, as you don't need any technical knowledge or even marketing skills. Enter your email below to start or Learn More.

Leave a Reply

Your email address will not be published. Required fields are marked *