Do you use WordPress for your website or blog & want to optimise it for the search engines?
Join me with this simple step-by-step Guide & start learning now…
Over the past few years WordPress has become more and more popular not just as a blogging platform, but also as a website content management system (CMS), enabling businesses and indviduals to develop powerful websites at very low cost.
And obviously once you’ve got the website up and running it’s time to think about how to optimise the site for the search engines. This is what we’re going to look at in this tutorial.
WordPress in its basic form offers limited control over SEO tags.
In truth WordPress in its basic form actually has very limited control over the main SEO tags and keywords, but this is easily changed by installing one of the popular SEO plugins. These generally work in two ways. One is to enable control globally (all page of the site) over the SEO setting, and the other is enabling individual editing on any page or post of the SEO Title, Meta Description and meta keywords (if required). The most advanced of them will also help with keyword research and analysis.
A simple system people can use to optimise WordPress sites.
So this guide is really about passing on some of the information I’ve learnt along the way when optimising WordPress sites like ReallySimpleSEO.com and working with my client’s sites. With it I’ve tried to develop a simple system people can use with WordPress sites to help improve the overall search engines positions of the pages.
Tutorial will use the WordPress SEO by Yoast plugin.
For the Tutorial I’m going to use the WordPress SEO by Yoast plugin. I personally find it easy to use and find it offers powerful controls, as well as benefiting from an advanced keyword research system. If you favour one of the other SEO plugins, that’s not a problem, as much of the basic process is similar.
Once the Yoast plugin is installed you’ll notice a new Yoast edit box on every post and page (when in edit mode). This box contains the edit boxes for the title tag, description tag and meta keywords if you want them.
Snippet preview and powerful keyword research tool.
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It also includes a very useful snippet preview, showing what the page results might look like in the search engines. Underneath this is the Focus Keyword Box, which can help you with keyword research, by allowing you to enter a short phrase, and then it quickly shows a list of related phrases. I think this is potentially a very powerful and flexible tool as it effectively gives you a keyword phrase research tool, running right in the page you’re working on.
In Part 2 we’ll be going through the optimisation process.
Join me for Part 2, where we’ll go through the actual optimisation process on a web page.
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— Webpresence (@WebpresenceUK) October 14, 2013
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