Twitter is a powerful business marketing tool, but you need to make your message interesting & useful.
Sending quality tweets with a link & call to action.
In Part 1 we looked at the process of building quality followers, and the relationship of tweets and followers to bring interactions. Now in Part 2 we’re going to look at the actual tweets you send out and try and identify the sorts of characteristics needed, to bring the best return.
First thing is to quickly recap on what we’re trying to achieve.
The aim is to utilise Twitter for better business marketing. If you followed Part 1, you’ll be aware of the need to have plenty of followers interested in what you have to say, and the fact that you’ll only have the attention of a few of them at any one time (only a small percentage of your followers will see a tweet you post).
Tweets must be of interest to your followers.
So it’s very important that the tweets you send out are going to be of interest, to the point where your followers are going to notice them (against all the other tweets they see). Ideally each tweet needs to contain a follow-through link to web content they are going to find useful.
So what do these sorts of tweets look like? Here’s some examples:
One of the Twitter tools I use to help me manage tweeting is called BufferApps, and as well as doing this it also offers a lot of valuable information on what happens to a tweet after it has been sent. Here are a few examples of ones that are working well, and why.
This tweet above worked because it was retweeted twice, giving a total of a 57.3k potential audience and bought 64 clicks back to the website. The wording in the tweet is focused around something you can do, and leads to a link where you can find how it’s done. Someone has also favoured the tweet meaning they may come back later to explore it further.
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This tweet was only retweeted once, but that person had a lot of followers, leading to a potential audience of 78.3k. This lead to 57 clicks back to the site, even though the topic is more specialised.
The above tweet is quite general in topic and just lets people know they can get free SEO tips by joining the newsletter. It was retweeted three times, giving a total potential audience of 61.9k and bought back 227 clicks.
So what’s working well with these tweets?
I’ve found that applying similar sorts of thinking as with writing ads, especially online ads such as pay per click campaigns, helps to really focus the tweets and get a reaction. So things like having a question and saying where they can find an answer, is good, especially if you can send them back to the website to find it.
Offer a nugget of information in the tweet.
Another technique is to give a little nugget of information, that is helpful to the viewer, and then again offer a way to find out more. As you can see the main focus here is all about offering tips and information that is genuinely useful to your audience.
Make sure the “further information” on your website is equally or more useful.
The other important thing is to then be able to follow that information up with further useful advice back on the website, where the visitor will have the chance to further interact with your products or services.
Lookout for Part 3 coming soon…
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