Thing to consider when starting out with Twitter
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First create your account
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Visit www.twitter.com and if you don't already have an account you'll first need to create one. Just enter a few details in the 'New to Twitter?' sign up box. Click the 'Sign up' button and you'll be taken to the 'Join Twitter today' page.
Obviously this is all very simple and straightforward, but something that may be worth giving a little consideration is the choice of username.
There are many different schools of thought about developing a usernames to use with a Twitter account for business.
Some go for as close a match as possible to the business name. Others use a phrase associated with the product or service they offer. Still more will go for a shortened version or acronym or failing that their own name.
Offer an idea of what the business is about
In my experience it seems to be a good idea that the username can give visitors some idea of what the business is about. This is because it is one of the most visible parts of your relationship with Twitter and so if it can offer some clues about your business it will help people form ideas about you when their see it.
Change or no change
The other thing to remember is that you can change a username after you create your Twitter account, but I'm not sure it is a great idea to do so once you start using your Twitter account.
This is because like a domain name a Twitter username will be linked to, remembered and recorded in the search engines.
Changing it may not be the best thing
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