I’ve found there are a few simple things that can make a big difference to website marketing success
Is your website as productive as you’d like?
How productive is your website? Is it selling as many products as you’d like? Or are you getting enough leads or enquiries through it? Chances are you’re not and even if you are, you could likely get more.
Not just a matter of driving more traffic
People often think they just need need to drive more traffics to the site and that will in itself drive productivity. This may well drive more visitors through, but it doesn’t improve the overall productivity of the site, and may prove expensive if you’re paying for every visitor.
There are always areas to improve
If there’s one surer thing I’ve found from working with client’s websites, it’s the fact that it’s almost always possible to improve the productivity of a website, its just depends how much effort you’re prepared to put in to find the best things to change.
As you might expect the things to change will depend on a number of factors not least of which the design of your website and whether you sell products, or are looking for enquiries, or maybe both.
A number of things that consistently help the with website productivity
But I’ve found there are a number of factors that consistently seem to bring a positive influence on the productivity of a website and often these can be quite simple changes or improvements that often make a very big difference to how productive the site is.
I’be outlined below five productivity steps I’ve found makes the biggest difference to how the site does. These are:
1. Updating content and adding new content. It always seems to be the case: the clients I work with who spend a little time every week updating and improving their web page content, do better on Google and therefore get more visitors. It’s a simple message and one that every web site owner has the ability to do.
2. Getting exposure in the media. Business people often use PR to tell the world about a new product or service, but are not always aware of the benefits it offers to SEO. Fact is, media exposure put eyeballs on your web pages and Google always notices this.
3. Don’t forget offline marketing. Do you have a strategy for offline marketing of your website? Simply put offline marketing (the sort of stuff we do in the real world all the time) can offer a huge benefit online. Why? It generally drives people to the website, and again Google will notice and this helps with SEO.
4. Make sure your website is fast enough. It may seem a strange one, but does your website seem as fast and responsive as you’d like it to be? There can be all sorts of reasons why it could be slow, such as large images or poor hosting, but if it is the case you need to do something about it, as Google will notice and it can affect the position.
5. Ensure people can contact you as easily as possible. This is the most basic thing that is so often missed. Web site owners go to a great deal of effort to drive visitors to their sites and then don’t always make it easy enough for those visitors to get in touch. Try this yourself. Pretend you’re a visitor on your own site, imagine you’ve never been there before and see how easy it is to get in touch (make sure and use any online forms as well). You might be surprised!