What is Cornerstone Content and how can it help your site rank better in the search engines?

What is Cornerstone content?

Look up the word cornerstone and you’ll find meanings revolving around an important quality or feature or a stone that forms the base of a corner of a building. Cornerstone content on a website can be considered in much the same way. It basically relates to the pages on your website that are an important cornerstone for a particular area or topic in your business. Simple cornerstone content example For … Continue reading

How the power of the sun and our £50/month Budget SEO Package is helping this Oxford businessman achieve his dream

How the power of the sun and our 50 month Budget SEO Package is helping this Oxford businessman achieve his dream

Back in early 2014 Mike Yeats was commiserating with a local farmer who had lost 50 of his best sheep grazing in a remote field to a gang of livestock rustlers. A few days later quite by chance Mike came across a business opportunity to sell solar powered gates, gates that would prevent just such a theft, and so Solar Gate Systems was born. A few months back Mike started … Continue reading

Website owners guide to building links – Part 1

Website owners guide to building links Part 1

As a website owner it makes sense to build your own inbound links rather than employing an expensive specialist A backlink or inbound link (sometimes also called referring link) is a link from another website to your site. So someone might be browsing the other site, see your link and come into your website. This would gain you a visitor who hopefully will start browsing your content. Google (and the … Continue reading

The easiest way to get more visitors from Google

The easiest way to get more visitors from Google

And it’s something you’ve been doing all the time! There’s a very simple way to drive more traffic from Google. Get your website’s pages higher up the listings. Just moving from the second page on Google to the first can show an increase of up to 500 per cent more visitors. Of course it’s nothing like that simple. The whole aim of search engine optimisation is to get your web … Continue reading

How small charges to the web page content can make a big difference to the Google ranking

How small charges to the web page content can make a big difference to the Google ranking

Web site owners often think that to achieve worthwhile improvements in Google ranking they need to be carrying out a whole range of SEO activities. Everything from building back-links to full technical reviews, to digital PR, to local SEO campaigns, it’s seems to be a common belief that you need to be doing all these and more to have any chance of success. Small on-page edits and changes can make … Continue reading

Using the search engine auto suggest to refine keywords for SEO

Using the search engine auto suggest to refine keywords for SEO

Most website owners have an idea of which keywords phrases are going to work best for them. This is gained from customer feedback, brainstorming or simply trying out the search terms themselves in the search engine. However once they have this basic list they often struggle to build a longer list of relevant keywords. This is relatively easy to do but takes a bit of time and effort to complete the … Continue reading

SEO Spending Guide. As a small business how much should I be spending on SEO?

SEO Spending Guide. As a small business how much should I be spending on SEO?

Have you ever employed an SEO firm or consultant and wondered if you’re getting value for money? If so you wouldn’t be alone. It’s a question many people ask when they utlise the services of SEO specialists, especially when it’s often so difficult to measure the results of their work. So just how much should you be paying to get worthwhile results from SEO consultancy? To a large extent it … Continue reading

Introduction to Website Content Marketing Part 7

Introduction to Website Content Marketing Part 7

Email autoresponders, what they do and how to get the best from them As mentioned in Part 2 autoresponders work by sending recipients, who will have signed up, a series of targeted messages or bits of information on a topic. This is quite different from general email marketing where you write each email as you go and then broadcast it out to your list. Autoresponders are managed by an a piece of software … Continue reading