Website owners guide to building links – Part 1

Website owners guide to building links Part 1

As a website owner it makes sense to build your own inbound links rather than employing an expensive specialist A backlink or inbound link (sometimes also called referring link) is a link from another website to your site. So someone might be browsing the other site, see your link and come into your website. This would gain you a visitor who hopefully will start browsing your content. Google (and the … Continue reading

The easiest way to get more visitors from Google

The easiest way to get more visitors from Google

And it’s something you’ve been doing all the time! There’s a very simple way to drive more traffic from Google. Get your website’s pages higher up the listings. Just moving from the second page on Google to the first can show an increase of up to 500 per cent more visitors. Of course it’s nothing like that simple. The whole aim of search engine optimisation is to get your web … Continue reading

How small charges to the web page content can make a big difference to the Google ranking

How small charges to the web page content can make a big difference to the Google ranking

Web site owners often think that to achieve worthwhile improvements in Google ranking they need to be carrying out a whole range of SEO activities. Everything from building back-links to full technical reviews, to digital PR, to local SEO campaigns, it’s seems to be a common belief that you need to be doing all these and more to have any chance of success. Small on-page edits and changes can make … Continue reading

Using the search engine auto suggest to refine keywords for SEO

Using the search engine auto suggest to refine keywords for SEO

Most website owners have an idea of which keywords phrases are going to work best for them. This is gained from customer feedback, brainstorming or simply trying out the search terms themselves in the search engine. However once they have this basic list they often struggle to build a longer list of relevant keywords. This is relatively easy to do but takes a bit of time and effort to complete the … Continue reading

SEO Spending Guide. As a small business how much should I be spending on SEO?

SEO Spending Guide. As a small business how much should I be spending on SEO?

Have you ever employed an SEO firm or consultant and wondered if you’re getting value for money? If so you wouldn’t be alone. It’s a question many people ask when they utlise the services of SEO specialists, especially when it’s often so difficult to measure the results of their work. So just how much should you be paying to get worthwhile results from SEO consultancy? To a large extent it … Continue reading

Introduction to Website Content Marketing Part 7

Introduction to Website Content Marketing Part 7

Email autoresponders, what they do and how to get the best from them As mentioned in Part 2 autoresponders work by sending recipients, who will have signed up, a series of targeted messages or bits of information on a topic. This is quite different from general email marketing where you write each email as you go and then broadcast it out to your list. Autoresponders are managed by an a piece of software … Continue reading

Drive website traffic by answering people’s questions

Drive website traffic by answering peoples questions

Have you noticed how many more questions and answers are appearing in online content theses days? Just read any online news outlet and you’ll notice headlines framed as questions (with the answer in the text below), and even blatantly obvious headlines such as “What time is Downton Abbey on tonight?” Why is this happening? To find the answer we need to look towards the search engines and the sorts of … Continue reading

Getting Google to pick the best meta description text

Best meta description text

When you type a search term or question into Google and look at the results you will notice a clickable heading and some text underneath. You might read this text and you may notice it is or isn’t very relevant to the result you were looking for. Just how relevant it is will depend on a number of things, but one of the biggest factors is how much effort a … Continue reading