Day 17 My 7 Fundamental Pillars of SEO Success

Day 17 My 7 Fundamental Pillars of SEO Success

If you started my 30 Day SEO course on Day 1, you probably noticed that we just dived straight in with looking at where the website was ranked, and it was only when we got to Day 4, when I outlined a simple ongoing optimisation plan, that that the idea of using any sort of structured strategy was introduced at all. There was a reason for this. While it’s logical … Continue reading

30 Days to a Better Search Engine Position – Day 16

30 Days to a Better Search Engine Position Day 16

Using offline marketing to help lift your website’s position in the search engines Welcome to Day 16 of my 30 Day SEO Course and today we’re going to look at simple tweaks you can make to your offline marketing that can help drive your website higher up the search engines. Offline marketing activities offer a powerful way to influence search engine position. Why? Because it offers a direct way to … Continue reading

New Email Daily Course – Do Your Own SEO Audit

DIY SEO Audit 8 Day Email Course 200w

Receive one lesson a day that’ll take you through auditing your own website in eight easy steps I’ve written this short course to help you complete an SEO Audit on your website rather than having to pay someone else to do it for you. And it’s not half as difficult as you might think, because I’ll I’ll take you through it one step at a time. What will you learn? … Continue reading

Website Owners Guide to Google Webmaster Tools (WMT) Part 3

Website Owners Guide to Google Webmaster Tools Part 3

Six of the most useful WMT Reports and what they’re saying about your website In Part 1 we looked at what WMT is, and in Part 2 we went through setting it up, now in Part 3 we’re going to take a look at some of the key reports and I’ve picked out six that I think are most useful. WMT has around twenty reports in total, accessed from links … Continue reading

My Top 12 SEO Tips to Drive Your Website Higher in the Search Engines

My Top 12 SEO Tips to Drive Your Website Higher in the Search Engines

Here I’ve identified 12 tips that I’ve found to increase search engine ranking It’s said there are over 200 different factors Google will take into account when assessing where to place a website in the search engines. That’s potentially 200 different choices to make when you’re trying to optimise your site for the search engines. No wonder web site owners struggle with what to focus on! In truth even though Google may use … Continue reading

Introduction to Website Content Marketing Part 4

Introduction to Website Content Marketing Part 4

How blogging can help drive content marketing – 5 simple steps to success In a way blogging is the ultimate content marketing strategy. A blog is a free flow of ideas that allows you to communicate with your audience in a manner that’s difficult to achieve in any other way. The blog enable you to build trust and respect from your audience that would otherwise difficult to achieve. And all … Continue reading

4 Free Tools to Research The Best Long Tail Keywords for Your Website

4 Free Tools to Research The Best Long Tail Keywords for Your Website

Long tailed keywords can drive more business from your website Every website owner has a rough idea of the keywords they’d like to come high in the search engines for. These tend to be single or two word phrases they always use when trying to find their own website. So for instance if you owned a business selling garden offices you might enter ‘garden office’, ‘garden building’, ‘garden studio’ and … Continue reading

Introduction to Website Content Marketing Part 3

Introduction to Website Content Marketing Part 3

Here’s an example of content marketing in action Just how does content marketing work in the real world? In Part 1 I introduced what content marketing is and in Part 2 I looked at the different types, now in Part 3 I’m going to go through a quick case study of how content marketing can work in practice. Two way communication between you and your potential customers As mentioned previously … Continue reading