SEO Tips

Create Compelling Meta Description Tags

These can appear on the Google results page, so it's worth spending time crafting them carefully. They basically need to sum up what the page is about in a short sentence and ideally have a call to action at the end. The challenge is you only have 160 characters to work with, so it may take a little time to come up with something that works.

Refresh Website Content Regularly

Spend a little time every month refreshing and updating your website content. If there is one thing that will help with keeping your website ranked higher on Google it is spending a little time each month updating and refreshing content. The important thing with this is not to just change things for the sake of it. Think about how you can improve a web page and make it more useful and valuable to your visitors.

Craft High Quality Original Content

If someone asked me what the most important thing a website owner can do to help rank their website higher in Google is, I'd say it is to write the best web page content you can. You need to give your visitors the best experience possible, and one of the simplest ways to do that is by providing them with everything they need on each web page.

Review Pages That Aren’t Getting Any Visitors

Pages or posts on your website that aren’t receiving traffic represent dead weight and may be hurting your website’s overall ranking. Use the Pages and Screens Report in Google Analytics to identify them. Then, either rework the page to enhance user satisfaction or remove it altogether if you believe the page offers little value to your visitors.